After debuting new Streaming TV and Amazon DSP display ads strategies for Sulwhasoo in April 2022, AUC observed exponential results in their KPIs, far exceeding AUC’s benchmarks. With roughly eight weeks in-flight (ending May 2022), Streaming TV impressions exceeded Sulwhasoo’s goal by 30%.1
Ad-attributed purchase rate among US audiences showed improvement, with a 57% increase month-over-month in May 2022, scaling to a 100% increase between June and July 2022.2 This latter figure likely demonstrates the halo effect of the brand’s Streaming TV ads, as the flight of Streaming TV ads had finished running by the end of May.
NTB purchases among US audiences also scaled exponentially, with a 21% month-over-month increase in May 2022, 111% in June, then hitting 258% in July.3
Lastly, the impact of these new strategies seemed to also have contributed to Sulwhasoo’s overall sales in the Amazon US store, which Sulwhasoo saw increase 174% between Q1 2022 and Q2 2022.