How Activ Life measures the impact of non-Amazon marketing on shopping performance in Amazon’s Store
For more than seven years, Activ Life, an outdoor toys brand that helps families rediscover the great outdoors, has been selling products in Amazon’s store.
By Fall 2021, the brand began looking to better understand how their non-Amazon paid search ads were impacting the shopping journey in Amazon’s store. Activ Life was not currently able to understand the full impact of their non-Amazon marketing activities, such as campaign-specific ROI (return on investment), and they were unsure if they were connecting their products with the right audiences.
In November of 2021, Activ Life began working with Ampd, an Amazon Ads solution provider whose cutting edge, self-serve technology helps provide guided paths to launching customized non-Amazon paid search campaigns. Ampd’s technology can automatically apply Amazon Attribution measurement to help Activ Life measure the full impact of non-Amazon marketing activities on Amazon’s store performance.
Setting up Amazon Attribution measurement
Activ Life looked to Ampd for help measuring the ROI of their non-Amazon marketing campaigns, such as non-Amazon paid search ads. Ampd's integration with the Amazon Ads API enables access to Amazon Attribution insights on lower funnel shopping activity such as keyword specific attributed purchases and ACOS (advertising cost of sale).
Ampd technology laid out a recommended set up for non-Amazon search campaigns, including intelligently recommended keyword informed by the performance of Activ Life’s Sponsored Products keywords. Activ Life was able to set these campaigns up in a few clicks within the Ampd dashboard, including Amazon Attribution measurement for each non-Amazon search ad.
The integration Ampd has with Amazon Attribution through the Amazon Ads API enabled Activ Life to see which non-Amazon keywords were converting at the most efficient ACOS. This helped Activ Life optimize and scale their non-Amazon ad spend, increasing budgets for the best performing keywords.
Activ Life found success with Ampd and Amazon Ads
The keyword specific Amazon Attribution insights helped the brand drive deep optimizations towards lower-funnel shopping performance in Amazon’s store. With the help of Ampd’s tool and Amazon Attribution insights, Activ Life was able to generate $34,057 in incremental revenue over a two-month period. These results were directly attributed from their non-Amazon search campaigns.1
Ampd offers additional solutions that can help advertisers better understand their brand performance.
1 Advertiser-provided data, United States, 2021