terms and conditions

Relaunch Sponsored Products to earn ad credits*

Sign in to relaunch a Sponsored Products campaign

Reconnect with customers and boost your sales. Your products are waiting to be rediscovered by Amazon shoppers.

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Restart your Sponsored Products advertising and receive ad credits.* To earn, you can renew an existing campaign or launch a new one in the marketplace specified in your offer.

*Review full Terms and Conditions below.

Here's how to get started:

1

Sign in to your account for the eligible marketplace.

2

Either resume or create a Sponsored Products campaign.

3

Review your automatic keyword recommendations and suggested bids.

4

Launch your Sponsored Products campaign.

Sign in to get started

Drive holiday sales with ad credits

Take advantage of your promotional offer and put your ad credits to work during Black Friday and the peak holiday shopping period. Learn how to maximize credit impact through real-world use cases in this article.

FAQs:

How do advertising promotions work?

Advertising promotions on Amazon Ads typically follow this process: Unused credits expire 30 days after the award date.

  • Notification: Eligible advertisers receive a communication with the promotion offer and related terms and conditions.
  • Qualifying Action: Advertisers must complete specific actions and, in some cases, spend a certain amount on advertising within a specified time frame to receive the ad credits.
  • Credit Application: Once an advertiser completes the qualifying action, they don’t need to do anything additional to redeem the credit. If the action was performed according to the terms and conditions, Amazon automatically applies the ad credits (that can be used for future ad spend) to the advertiser’s account within 14 days.
  • Usage: Advertisers can then use these ad credits for their advertising campaigns before they expire as per the terms of the promotion.
When will I receive my ad credits?

Credits are typically awarded within 14 days of meeting offer requirements. For spend-based offers, credits appear within 14 days of the expiration date in the Offer Progress card on the Promotions page.

How can I check my ad credits?

See promotions you’re eligible for in the Promotional offers section. You may also receive email notifications about new promotions you qualify for.

In the offer progress section, you can see the status of promotions you’re participating in. Check credit balances regularly as notifications are not sent when credits are depleted.

What advertising costs can credits cover?

Credits cover costs when:

  • Credits are active in your account
  • Campaign spend stays within credit amount
  • Billing is properly set up

You’ll be charged when:

  • Credits aren't active yet or have expired
  • Campaign spend exceeds credit amount
  • Advertising product is ineligible for credit consumption
Where do ad credits appear on my invoice?

Ad credits appear under the "Promotions" section of your invoice. If credits are missing, verify:

  • Correct completion of qualifying actions
  • Actions completed during the promotional period
  • Credit application date in offer terms

Sponsored Products Reactivation Promotion (the “Promotion”)Terms and Conditions

Promotion ID: V1079506532

  1. The Promotion is available only to select Sellers that are individually invited by Amazon Ads to participate that are eligible to advertise for sponsored ads (“Advertisers”).
  2. Advertisers must resume a paused Sponsored Products campaign, renew an old Sponsored Products campaign, or create a new Sponsored Products campaign during the Promotional Period, as defined on the Promotions page (the “Qualifying Action). Advertisers are responsible for all charges, including taxes if any, made during the Promotion Period. Advertisers may pause or suspend campaigns at any time during the Promotional Period.
  3. Advertisers that successfully complete the Qualifying Action, will receive a single advertising ad credit amount within 14 days (the “Ad Credit”). The Ad Credit is valid for 30 days, and can be used to purchase additional sponsored ads. The Ad Credit is available to one advertising ID in one Eligible Marketplace.
  4. The Ad Credit will be in the same currency as the Advertiser’s account and subject to currency fluctuations. Any currency conversions will be done at Amazon’s sole discretion.
  5. Advertisers will not receive notice once the Ad Credits expire or are depleted.
  6. Advertisers must keep a valid payment method for advertising fees on file and maintain an advertising account in good standing with Amazon Ads subject to the terms of the Amazon Advertising Agreement.
  7. This Promotion is non-transferable, not for resale and not redeemable for cash.
  8. Amazon Ads reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  9. Amazon Ads reserves the right to void the Promotion in cases of fraud, mistake, failure to satisfy any terms or if the Promotion is prohibited by law.
  10. The Advertiser’s completion of the Qualifying Action constitutes Advertiser’s acceptance of these Terms and Conditions.