Redeem your promotional code for ad credits when you launch Sponsored Products*

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

1. The Promotion is available to Sellers that are eligible to advertise with sponsored ads ("Advertisers"). To qualify, Advertisers must launch their first Sponsored Products campaign in marketplaces where they have never advertised before ("New Marketplaces"). This Promotion is available in all Amazon Ads marketplaces, except where prohibited by law ("Eligible Marketplaces"), with participation limited to up to three New Marketplaces per Advertiser.
2. Interested Advertisers will redeem the promotion code ("Promotional Code") in their Amazon Ads account. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the "Ad Credit").
3. After redeeming the Promotional Code, Advertisers have 14 days to create and launch their first Sponsored Products campaign in the New Marketplace using 'no end date' (the "Qualifying Action"). Subject to Amazon Ads verification of the Qualifying Action, Amazon Ads will apply the Ad Credit to the Advertiser's account within three to five business days.
4. The Promotion runs until December 31, 2026, 23:59 UTC (the "Promotional Period") and will conclude when either (a) the maximum number of redemptions for the Promotional Codes is reached, or (b) the Promotional Period ends, whichever occurs first.
5. The Ad Credit will be in the same currency as the Advertiser's account and subject to currency fluctuations. Any currency conversion will be done at Amazon's sole discretion. Ad Credits expire 30 days after the date of application.
6. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
7. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
8. This Promotion is non-transferable, not for resale and not redeemable for cash.
9. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time. Amazon will provide notice of Promotion changes as required by local jurisdictions.
10. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
11. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion - Authors (the “Promotion”). Please review these carefully before participating.

1. The Promotion is available to Authors that are eligible to advertise with sponsored ads ("Advertisers"). To qualify, Advertisers must be new to Sponsored Products in the United States (“Eligible Marketplace”). Each Advertiser can redeem one promotion code (“Promotional Code”) per global Amazon advertiser account ID.
2. Interested Advertisers will redeem the promotion code ("Promotional Code") in their Amazon Ads account. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the "Ad Credit").
3. After redeeming the Promotional Code, Advertisers have 14 days to create and launch their first Sponsored Products campaign in the Eligible Marketplace using 'no end date' (the "Qualifying Action"). Subject to Amazon Ads verification of the Qualifying Action, Amazon Ads will apply the Ad Credit to the Advertiser's account within three to five business days.
4. The Promotion runs until January 31, 2026, 23:59 UTC (the "Promotional Period") and will conclude when either (a) the maximum number of redemptions for the Promotional Codes is reached, or (b) the Promotional Period ends, whichever occurs first.
5. The Ad Credit will be in the same currency as the Advertiser's account and subject to currency fluctuations. Any currency conversion will be done at Amazon's sole discretion. Ad Credits expire 30 days after the date of application.
6. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
7. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
8. This Promotion is non-transferable, not for resale and not redeemable for cash.
9. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time. Amazon will provide notice of Promotion changes as required by local jurisdictions.
10. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
11. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.