terms and conditions

Launch Sponsored Brands to earn ad credits*

Sign in to launch your first Sponsored Brands campaign

Showcase your brand and products to Amazon shoppers. Launch your first Sponsored Brands campaign and help grow your brand.

ion of dollar currency sign with a click cursor beside it

Begin your brand advertising journey and receive ad credits to amplify your impact. To earn credits, create and launch your first Sponsored Brands campaign.*

*Review full Terms and Conditions below.

Get started with Amazon Ads promotions

Here's how to get started:

1

Sign in to your account for the eligible marketplace.

2

Click "Create campaign" and select Sponsored Brands.

3

Choose the campaign goal that aligns with your business objective.

4

Select your ad format.

5

Under “Landing page,” select whether you want to drive shoppers directly to your Brand Store or to a product detail page.

6

Define your targeting strategy and select bids for your campaign, or use our recommendations.

7

Upload your creative, which can be a static image or video that features a product or brand.

8

Submit your ad. It will be reviewed within 72 hours.

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Drive holiday sales with ad credits

Take advantage of your promotional offer and put your ad credits to work during Black Friday and the peak holiday shopping period. Learn how to maximize credit impact through real-world use cases in this article.

FAQs:

How do advertising promotions work?

Advertising promotions on Amazon Ads typically follow this process: Unused credits expire 30 days after the award date.

  • Notification: Eligible advertisers receive a communication with the promotion offer and related terms and conditions.
  • Qualifying Action: Advertisers must complete specific actions and, in some cases, spend a certain amount on advertising within a specified time frame to receive the ad credits.
  • Credit Application: Once an advertiser completes the qualifying action, they don’t need to do anything additional to redeem the credit. If the action was performed according to the terms and conditions, Amazon automatically applies the ad credits (that can be used for future ad spend) to the advertiser’s account within 14 days.
  • Usage: Advertisers can then use these ad credits for their advertising campaigns before they expire as per the terms of the promotion.
When will I receive my ad credits?

Credits are typically awarded within 14 days of meeting offer requirements. For spend-based offers, credits appear within 14 days of the expiration date in the Offer Progress card on the Promotions page.

How can I check my ad credits?

See promotions you’re eligible for in the Promotional offers section. You may also receive email notifications about new promotions you qualify for.

In the offer progress section, you can see the status of promotions you’re participating in. Check credit balances regularly as notifications are not sent when credits are depleted.

What advertising costs can credits cover?

Credits cover costs when:

  • Credits are active in your account
  • Campaign spend stays within credit amount
  • Billing is properly set up

You’ll be charged when:

  • Credits aren't active yet or have expired
  • Campaign spend exceeds credit amount
  • Advertising product is ineligible for credit consumption
Where do ad credits appear on my invoice?

Ad credits appear under the "Promotions" section of your invoice. If credits are missing, verify:

  • Correct completion of qualifying actions
  • Actions completed during the promotional period
  • Credit application date in offer terms

*Terms and Conditions of the Sponsored Brands Launch Promotion

Promotion ID: V1277201039

For select Sellers eligible to advertise for sponsored ads, Amazon will apply a single promotional clicks amount to the Qualifying Sellers’ Amazon sponsored ads account, which can be redeemed for sponsored ads.

  1. The Promotion is available only to select Sellers that are individually invited by Amazon Ads to participate that are eligible to advertise for sponsored ads (“Advertisers”).
  2. The Advertiser must create and launch their first Sponsored Brands campaign within the Promotional Period (the “Qualifying Action”). Advertisers must complete the Qualifying Action prior to the date specified on their offer (the “Promotional Period”) to be eligible for this Promotion. This Promotion will expire for the Advertiser at the end of the Promotional Period. Advertisers can redeem this promotion once during the Promotional Period. The Advertiser is responsible for the payment of any taxes incurred.
  3. Amazon will apply the promotional clicks to the Advertiser’s account within 14 days of completing the Qualifying Action. Any unused promotional credit will expire after 30 days from the date the promotional credit is applied. Limit of one promotional credit per advertiser account per eligible marketplace.
  4. The Ad Credits will be in the same currency as the Advertiser’s account and subject to currency fluctuations. Any currency conversions will be done at Amazon’s sole discretion.
  5. Advertisers will not receive notice once the Ad Credits expire or are depleted.
  6. Advertisers must keep a valid payment method for advertising fees on file and maintain an advertising account in good standing with Amazon Ads subject to the terms of the Amazon Advertising Agreement.
  7. This Promotion is non-transferable, not for resale and not redeemable for cash.
  8. Amazon Ads reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  9. Amazon Ads reserves the right to void the Promotion in cases of fraud, mistake, failure to satisfy any terms or if the Promotion is prohibited by law.
  10. The Advertiser’s completion of the Qualifying Actions constitutes Advertiser’s acceptance of these Terms and Conditions.