terms and conditions

Redeem your promotional code for ad credits

Create your first Sponsored Products campaign today

This offer is exclusive to qualifying advertisers new to Sponsored Products in eligible marketplaces. To receive your ad credits: log in or create an Amazon Ads account, enter your promotional code, and launch your first Sponsored Products campaign with no end date within 14 days in your eligible marketplace. Offer valid for a limited time or until maximum redemptions are reached. See below for marketplace-specific Terms and Conditions outlining eligibility requirements and full program details.

About Sponsored Products

Sponsored Products helps you reach shoppers while they search for items like yours in the Amazon store and select premium apps and websites. Your ads appear in high-visibility placements, and you only pay when shoppers click your ads. Create campaigns in minutes and adjust your strategy based on clear performance insights.

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Select the country for which you are eligible for this offer to view details on how to activate the promotional code for ad credits.

Get started with your promotional code

1

Log in to your sponsored ads account or create one if you are new

2

Navigate to Billing & Payments, select the Promotions dashboard, enter your promotional code in the Promo codes section, and click Add.

3

Once verified, create your first Sponsored Products campaign:

  • Select products to advertise
  • Review suggested keywords and bids
  • Set your daily budget
  • Choose "no end date" for your campaign

4

Launch your campaign within 14 days of code verification

5

Receive your ad credits within five business days of launch

FAQs:

Am I eligible for this promotion?

This offer is for advertisers who are new to Sponsored Products in eligible marketplaces. Please review the Terms and Conditions for specific marketplace eligibility requirements.

When should I enter the promotional code?

Enter and validate your promotional code before creating your campaign to verify eligibility.

How do I start using my promotional code?

You need an Amazon Ads account with a valid payment method. Enter your promotional code, verify eligibility, and create a Sponsored Products campaign with no end date in your eligible marketplace.

When will I receive my ad credits?

Ad credits will appear in your account within five business days after launching your qualifying campaign.

Can I use the promotional code multiple times?

No. Each promotional code can only be used once per global Amazon advertiser ID.

Will I incur charges before receiving the ad credits?

Yes. You are responsible for advertising costs incurred before the ad credits are applied.

How can I control my advertising spend?

You can pause or suspend your campaigns at any time to manage costs beyond your ad credits.

Can I use the ad credits for multiple campaigns?

Yes. Once applied, use your ad credits for any Sponsored Ads campaigns within the 30-day period.

What if I experience technical issues?

Contact advertiser support in your advertising console and include screenshots of any error messages.

Terms and Conditions, updated October 14, 2025

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers who are eligible to advertise for sponsored ads ("Advertisers") in the United States (“Eligible Marketplace”). To qualify, Advertisers must be new to Sponsored Products in the United States. Each Advertiser can redeem one promotion code (“Promotional Code”) per global Amazon advertiser account ID. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the “Ad Credit”).
  2. The Promotion runs until December 31, 2025, 23:59 UTC (the "Promotional Period") and will conclude when either (a) the maximum number of redemptions for the Promotional Codes is reached, or (b) the Promotional Period ends, whichever occurs first.
  3. The Promotional Credit is US $100. Any currency conversion will be done at Amazon’s sole discretion. Promotional Credits expire 30 days after the date of application.
  4. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  5. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  6. This Promotion is non-transferable, not for resale and not redeemable for cash.
  7. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  8. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  9. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.

Terms and Conditions

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers who are eligible to advertise for sponsored ads ("Advertisers") in the United States, United Kingdom, Italy, Germany, Spain, and France (“Eligible Marketplaces”). To qualify, Advertisers must be new to Sponsored Products in the specific Eligible Marketplace where they wish to apply the promotion. Each Advertiser can redeem one promotion code (“Promotional Code”) per global Amazon advertiser account ID, and this code can only be used in one Eligible Marketplace. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the “Ad Credit”).
  2. The promotion runs from September 29, 2025, 0:00 UTC to October 13, 2025, 23:59 UTC (the "Promotional Period"). During the Promotional Period, Advertisers must take two actions: i) create an Amazon Ads account (unless Advertiser already has an account), ii) using the Promotional Code, create and launch their first Sponsored Products campaign in one Eligible Marketplace using “no end date” (the “Qualifying Actions”). Subject to Amazon Ads verification of the Qualifying Actions, Amazon Ads will apply the Ad Credit to the Advertiser’s account in three to five business days. The Promotion ends when either (a) the maximum number of redemptions for the Promotional Codes has been reached, or (b) the Promotional Period ends, whichever occurs first.
  3. The Promotional Credit is GBP £75. Any currency conversion will be done at Amazon’s sole discretion. Promotional Credits expire 30 days after the date of application.
  4. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  5. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  6. This Promotion is non-transferable, not for resale and not redeemable for cash.
  7. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  8. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  9. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.

Terms and Conditions

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers who are eligible to advertise for sponsored ads ("Advertisers") in the United States, United Kingdom, Italy, Germany, Spain, and France (“Eligible Marketplaces”). To qualify, Advertisers must be new to Sponsored Products in the specific Eligible Marketplace where they wish to apply the promotion. Each Advertiser can redeem one promotion code (“Promotional Code”) per global Amazon advertiser account ID, and this code can only be used in one Eligible Marketplace. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the “Ad Credit”).
  2. The promotion runs from September 29, 2025, 0:00 UTC to October 13, 2025, 23:59 UTC (the "Promotional Period"). During the Promotional Period, Advertisers must take two actions: i) create an Amazon Ads account (unless Advertiser already has an account), ii) using the Promotional Code, create and launch their first Sponsored Products campaign in one Eligible Marketplace using “no end date” (the “Qualifying Actions”). Subject to Amazon Ads verification of the Qualifying Actions, Amazon Ads will apply the Ad Credit to the Advertiser’s account in three to five business days. The Promotion ends when either (a) the maximum number of redemptions for the Promotional Codes has been reached, or (b) the Promotional Period ends, whichever occurs first.
  3. The Promotional Credit is EUR €100. Any currency conversion will be done at Amazon’s sole discretion. Promotional Credits expire 30 days after the date of application.
  4. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  5. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  6. This Promotion is non-transferable, not for resale and not redeemable for cash.
  7. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  8. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  9. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.

Terms and Conditions

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers who are eligible to advertise for sponsored ads ("Advertisers") in the United States, United Kingdom, Italy, Germany, Spain, and France (“Eligible Marketplaces”). To qualify, Advertisers must be new to Sponsored Products in the specific Eligible Marketplace where they wish to apply the promotion. Each Advertiser can redeem one promotion code (“Promotional Code”) per global Amazon advertiser account ID, and this code can only be used in one Eligible Marketplace. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the “Ad Credit”).
  2. The promotion runs from September 29, 2025, 0:00 UTC to October 13, 2025, 23:59 UTC (the "Promotional Period"). During the Promotional Period, Advertisers must take two actions: i) create an Amazon Ads account (unless Advertiser already has an account), ii) using the Promotional Code, create and launch their first Sponsored Products campaign in one Eligible Marketplace using “no end date” (the “Qualifying Actions”). Subject to Amazon Ads verification of the Qualifying Actions, Amazon Ads will apply the Ad Credit to the Advertiser’s account in three to five business days. The Promotion ends when either (a) the maximum number of redemptions for the Promotional Codes has been reached, or (b) the Promotional Period ends, whichever occurs first.
  3. The Promotional Credit is EUR €100. Any currency conversion will be done at Amazon’s sole discretion. Promotional Credits expire 30 days after the date of application.
  4. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  5. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  6. This Promotion is non-transferable, not for resale and not redeemable for cash.
  7. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  8. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  9. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.

Terms and Conditions

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers who are eligible to advertise for sponsored ads ("Advertisers") in the United States, United Kingdom, Italy, Germany, Spain, and France (“Eligible Marketplaces”). To qualify, Advertisers must be new to Sponsored Products in the specific Eligible Marketplace where they wish to apply the promotion. Each Advertiser can redeem one promotion code (“Promotional Code”) per global Amazon advertiser account ID, and this code can only be used in one Eligible Marketplace. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the “Ad Credit”).
  2. The promotion runs from September 29, 2025, 0:00 UTC to October 13, 2025, 23:59 UTC (the "Promotional Period"). During the Promotional Period, Advertisers must take two actions: i) create an Amazon Ads account (unless Advertiser already has an account), ii) using the Promotional Code, create and launch their first Sponsored Products campaign in one Eligible Marketplace using “no end date” (the “Qualifying Actions”). Subject to Amazon Ads verification of the Qualifying Actions, Amazon Ads will apply the Ad Credit to the Advertiser’s account in three to five business days. The Promotion ends when either (a) the maximum number of redemptions for the Promotional Codes has been reached, or (b) the Promotional Period ends, whichever occurs first
  3. The Promotional Credit is EUR €100. Any currency conversion will be done at Amazon’s sole discretion. Promotional Credits expire 30 days after the date of application.
  4. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  5. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  6. This Promotion is non-transferable, not for resale and not redeemable for cash.
  7. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  8. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  9. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.

Terms and Conditions

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers who are eligible to advertise for sponsored ads ("Advertisers") in the United States, United Kingdom, Italy, Germany, Spain, and France (“Eligible Marketplaces”). To qualify, Advertisers must be new to Sponsored Products in the specific Eligible Marketplace where they wish to apply the promotion. Each Advertiser can redeem one promotion code (“Promotional Code”) per global Amazon advertiser account ID, and this code can only be used in one Eligible Marketplace. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the “Ad Credit”).
  2. The promotion runs from September 29, 2025, 0:00 UTC to October 13, 2025, 23:59 UTC (the "Promotional Period"). During the Promotional Period, Advertisers must take two actions: i) create an Amazon Ads account (unless Advertiser already has an account), ii) using the Promotional Code, create and launch their first Sponsored Products campaign in one Eligible Marketplace using “no end date” (the “Qualifying Actions”). Subject to Amazon Ads verification of the Qualifying Actions, Amazon Ads will apply the Ad Credit to the Advertiser’s account in three to five business days. The Promotion ends when either (a) the maximum number of redemptions for the Promotional Codes has been reached, or (b) the Promotional Period ends, whichever occurs first.
  3. The Promotional Credit is EUR €100. Any currency conversion will be done at Amazon’s sole discretion. Promotional Credits expire 30 days after the date of application.
  4. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  5. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  6. This Promotion is non-transferable, not for resale and not redeemable for cash.
  7. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time.
  8. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  9. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.