terms and conditions

Redeem your promotional code for ad credits when you launch Sponsored Products*

Start advertising with Sponsored Products in new marketplaces

Use your promotional code to earn ad credits when you launch Sponsored Products in marketplaces where you've never advertised before - whether you're new to Amazon Ads or expanding your existing advertising. You can participate in up to three new marketplaces. To receive your ad credits: log in to your Amazon Ads account, enter your promotional code, and launch your first Sponsored Products campaign with no end date within 14 days. Offer valid for a limited time, or until maximum redemptions are reached.

*Review Terms and Conditions below for eligibility requirements and full program details.

About Sponsored Products

Sponsored Products helps you reach shoppers while they search for items like yours in the Amazon store and select premium apps and websites. Each marketplace offers a unique customer base ready to discover new products. Ads appear in high-visibility placements, with cost based only on shopper clicks. Create campaigns in minutes and adjust strategy based on clear performance insights.

Get started with your promotional code

1

Log in to your sponsored ads account or create one if you are new

2

Navigate to Billing & Payments and enter your promotional code under “Promotion credits”

3

Once verified, create your first Sponsored Products campaign:

  • Select products to advertise
  • Review suggested keywords and bids
  • Set your daily budget
  • Choose "no end date" for your campaign

4

Launch your campaign within 14 days of code verification

5

Receive your ad credits within five business days of launch

FAQs:

Am I eligible for this promotion?

This offer is for advertisers to launch their first Sponsored Products campaign in up to three marketplaces where they have never advertised before. Please review the Terms and Conditions for complete eligibility requirements.

When should I enter the promotional code?

Enter and validate your promotional code before creating your campaign to verify eligibility.

How do I start using my promotional code?

You need an Amazon Ads account with a valid payment method. Apply your promotional code in a marketplace where you haven't advertised before. Once redeemed, create and launch your first Sponsored Products campaign with no end date within 14 days.

When will I receive my ad credits?

Ad credits appear in your account within five business days after launching your qualifying campaign.

Can I use the promotional code multiple times?

No. Each promotional code can only be used once per global Amazon advertiser ID.

Will I incur charges before receiving the ad credits?

Yes. You are responsible for advertising costs incurred before the ad credits are applied.

How can I control my advertising spend?

You can pause or suspend your campaigns at any time to manage costs beyond your ad credits.

Can I use the ad credits for multiple campaigns?

Yes. Once applied, use your ad credits for any Sponsored Ads campaigns within the 30-day period.

What if I experience technical issues?

Contact advertiser support in your advertising console and include details about any error messages you receive.

Sponsored Products New Advertiser Promotion (the "Promotion") Terms and Conditions

The following terms and conditions apply to the Sponsored Products New Advertiser Promotion (the “Promotion”). Please review these carefully before participating.

  1. The Promotion is available to Sellers that are eligible to advertise with sponsored ads ("Advertisers"). To qualify, Advertisers must launch their first Sponsored Products campaign in marketplaces where they have never advertised before ("New Marketplaces"). This Promotion is available in all Amazon Ads marketplaces, except where prohibited by law ("Eligible Marketplaces"), with participation limited to up to three New Marketplaces per Advertiser.
  2. Interested Advertisers will redeem the promotion code ("Promotional Code") in their Amazon Ads account. For the purposes of these Terms & Conditions, ad credit refers to the advertising click credit provided under this Promotion (the "Ad Credit").
  3. After redeeming the Promotional Code, Advertisers have 14 days to create and launch their first Sponsored Products campaign in the New Marketplace using 'no end date' (the "Qualifying Action"). Subject to Amazon Ads verification of the Qualifying Action, Amazon Ads will apply the Ad Credit to the Advertiser's account within three to five business days.
  4. The Promotion runs until December 31, 2025, 23:59 UTC (the "Promotional Period") and will conclude when either (a) the maximum number of redemptions for the Promotional Codes is reached, or (b) the Promotional Period ends, whichever occurs first.
  5. The Ad Credit will be in the same currency as the Advertiser's account and subject to currency fluctuations. Any currency conversion will be done at Amazon's sole discretion. Ad Credits expire 30 days after the date of application.
  6. Advertisers must maintain their advertising account in good standing with Amazon and keep a valid payment method for advertising fees on file. Advertisers are responsible for monitoring their Ad Credit usage.
  7. Advertisers will be charged for any clicks received before the Ad Credit has been applied and for all advertising that exceeds the Ad Credit amount. Advertisers are responsible for the payment of any taxes incurred. To avoid additional advertising charges, Advertisers may suspend or pause their campaigns at any time before the Ad Credit is applied or exhausted.
  8. This Promotion is non-transferable, not for resale and not redeemable for cash.
  9. Amazon reserves the right, at its sole discretion, to terminate or modify this Promotion at any time. Amazon will provide notice of Promotion changes as required by local jurisdictions.
  10. Amazon reserves the right to void the Promotion in cases of fraud, mistake, technical issues, failure to satisfy any terms of the Promotion, exhaustion of available Promotional Codes, or if prohibited by law.
  11. The Advertiser's completion of the Qualifying Actions constitutes acceptance of these Terms and Conditions.