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Webinars

Learn more about Amazon's advertising options and how to set up your ads for success.


Join our weekly webinars to ask questions in a live Q&A session with specialists and learn about launching your first Sponsored Products and Sponsored Brands campaigns, optimizing your current campaigns, and more.

Getting started - For beginners

Sign up if you’re new to Amazon Advertising and want to learn more. Our ad expert will show you how to set up your first ad campaign to help you drive product visibility and sales.

Amazon Advertising Sponsored Ads 101 webinars

In this webinar, you'll learn how to use sponsored ads to help Amazon customers discover and purchase products. We will cover how to:

  • Drive traffic to your products at Amazon
  • Manage your spend with a daily budget
  • Target ads in search results and on product detail pages
  • Effectively measure ROI with sales reporting

The presentation will include a demo and frequently asked questions.

For Professional Selling Partners enrolled in Amazon Brand Registry and vendors:
- Thursday, May 7, 2020 | 2:00 pm PT
- Tuesday, May 19, 2020 | 11:00 am PT
- Wednesday, May 20, 2020 | 5:00 pm PT

REGISTER NOW →

For Professional Selling Partners not currently enrolled in Amazon Brand Registry:
- Tuesday, May 12, 2020 | 11:00 am PT
- Wednesday, May 13, 2020 | 5:00 pm PT
- Thursday, May 28, 2020 | 2:00 pm PT

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Beyond the basics - For intermediates

Sign up if you’ve recently launched your first campaign and want to understand more about your initial metrics. Our ad expert will show you how to optimize your performance with our top tips.

Amazon Advertising Sponsored Ads 201 webinars

In this 30-minute webinar, you'll learn how to:

  • Use the new Advertising Reports
  • Refine your keyword strategy
  • Measure ROI with performance reporting
  • Optimize performance by adjusting bids and budgets

The presentation will include a demo and frequently asked questions.

For Professional Selling Partners enrolled in Amazon Brand Registry and vendors:
- Tuesday, May 5, 2020 | 11:00 am PT
- Wednesday, May 6, 2020 | 5:00 pm PT
- Thursday, May 21, 2020 | 2:00 pm PT

REGISTER NOW →

For Professional Selling Partners not currently enrolled in Amazon Brand Registry:
- Thursday, May 14, 2020 | 2:00 pm PT
- Tuesday, May 26, 2020 | 11:00 am PT
- Wednesday, May 27, 2020 | 5:00 pm PT

REGISTER NOW →

Improving performance - For advanced

Sign up if you're actively running campaigns and want to learn how to optimize and scale your advertising performance with reporting insights.


Know your campaign tools: spotlight on reporting

Join us for a detailed webinar on how to analyze your sponsored ads metrics and reports, and how to use that information to help improve your campaign performance. This is an advanced webinar for all Amazon advertisers who have already created their first self-service advertising campaign.
- Wednesday, May 6, 2020 | 11:00 am PT
- Friday, June 5, 2020 | 11:00 am PT
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Set up your Store for success (brand registered sellers and vendors)
Stores allows you the chance showcase your brand story and products on Amazon. In this webinar, you’ll learn how to create a free, multi-page Store to promote your brand story and selection — without writing a single line of code.
- Tuesday May 12, 2020 | 2:00 pm PT
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Grow your business with Sponsored Display (brand registered sellers)
Attend our webinar where we will review the new Sponsored Display ad type and how it can help you grow your brand and advertising strategies.
- Wednesday, May 13, 2020 | 11:00 am PT
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Automatic and manual targeting
During this workshop, we share how to use automatic and manual targeting together to optimize your campaign performance. We’ll review sponsored products automatic and targeting difference, keyword match types and negative keywords, and teach you how manual targeting helps you specifically target customer search terms that drive results for your business.
- Friday, May 15, 2020 | 11:00 am PT
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Build your brand with Sponsored Brands and Stores (brand registered sellers and vendors)
In this webinar you will learn about two solutions available to vendors and sellers enrolled in Amazon Brand Registry — Sponsored Brands and Stores — and how they can help you differentiate your brand, engage new and current customers, and drive more sales on Amazon.
- Tuesday, May 19, 2020 | 2:00 pm PT
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[NEW] Help grow your business with Sponsored Display (vendors)

In this webinar, we’ll walk you through Sponsored Display campaign creation for vendors. We’ll also show what targeting tactics are available to help you engage the right audiences and achieve your business goals.
- Wednesday, May 20, 2020 | 11:00 am PT
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Understanding keywords
In this workshop, we will share information and best practices on how to review keywords, match types, and where you can review your current campaigns: both in campaign manager and through your advertising reports for both your Sponsored Products or Sponsored Brands campaigns.
- Friday, May 22, 2020 | 11:00 am PT
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All you need to know about budgets and bids for sponsored ads
Bids and budgets are an essential part of your campaign strategy. Learn how to set adjust optimize campaign budgets and keywords bids through this hands-on, scenario-based session.
- Friday, May 29, 2020 | 11:00 am PT
REGISTER NOW →