Webinars

Learn more about Amazon's advertising options and how to set up your ads for success.


Join our weekly webinars to ask questions in a live Q&A session with specialists and learn about launching your first Sponsored Products and Sponsored Brands campaigns, optimizing your current campaigns, and more.

Getting started - For beginners

Sign up if you’re new to Amazon Advertising and want to learn more. Our ad expert will show you how to set up your first ad campaign to help you drive product visibility and sales.

Amazon Advertising Sponsored Ads 101 webinars

In this webinar, you'll learn how to use sponsored ads to help Amazon customers discover and purchase products. We will cover how to:

  • Drive traffic to your products at Amazon
  • Manage your spend with a daily budget
  • Target ads in search results and on product detail pages
  • Effectively measure ROI with sales reporting

The presentation will include a demo and frequently asked questions.

For Professional Selling Partners enrolled in Amazon Brand Registry and vendors:
- Wednesday, July 8, 2020 | 5:00 pm PT
- Tuesday, July 21, 2020 | 11:00 am PT

REGISTER NOW →

For Professional Selling Partners not currently enrolled in Amazon Brand Registry:
- Tuesday, July 14, 2020 | 11:00 am PT
- Wednesday, July 29, 2020 | 5:00 pm PT

REGISTER NOW →

Other beginner-level webinars

For sellers enrolled in Amazon Brand Registry (Seller Central) and vendors (Vendor Central)

Set up your Store for success
Stores allows you the chance showcase your brand story and products on Amazon. In this webinar, you’ll learn how to create a free, multi-page Store to promote your brand story and selection — without writing a single line of code.
- Tuesday, July 28, 2020 | 1:00 pm PT
REGISTER NOW→

Beyond the basics - For intermediates

Sign up if you’ve recently launched your first campaign and want to understand more about your initial metrics. Our ad expert will show you how to optimize your performance with our top tips.

Amazon Advertising Sponsored Ads 201 webinars

In this 30-minute webinar, you'll learn how to:

  • Use the new Advertising Reports
  • Refine your keyword strategy
  • Measure ROI with performance reporting
  • Optimize performance by adjusting bids and budgets

The presentation will include a demo and frequently asked questions.

For Professional Selling Partners enrolled in Amazon Brand Registry and vendors:
- Wednesday, July 22, 2020 | 5:00 pm PT
- Tuesday, August 4, 2020 | 11:00 am PT

REGISTER NOW →

For Professional Selling Partners not currently enrolled in Amazon Brand Registry:
- Wednesday, July 15, 2020 | 5:00 pm PT
- Tuesday, July 28, 2020 | 11:00 am PT

REGISTER NOW →

Other intermediate-level webinars

For sellers enrolled in Amazon Brand Registry (Seller Central)

Grow your business with Sponsored Display
Attend our webinar where we will review the new Sponsored Display ad type and how it can help you grow your brand and advertising strategies.
- Wednesday, July 8, 2020 | 11:00 am PT
- Wednesday, August 12, 2020 | 11:00 am PT
REGISTER NOW→

For vendors (Vendor Central)

Help grow your business with Sponsored Display (vendors)
In this webinar, we’ll walk you through Sponsored Display campaign creation for vendors. We’ll also show what targeting tactics are available to help you engage the right audiences and achieve your business goals.
- Wednesday, July 15, 2020 | 11:00 am PT
REGISTER NOW →

For all sellers and vendors

Understanding Keywords
Keywords play an important role in the success of your manual campaigns. In this webinar, we'll show you what keywords are and how to choose the right ones based on your advertising goals.
- Wednesday, July 15, 2020 | 1:00 pm PT
- Tuesday, July 28, 2020 | 5:00 pm PT
REGISTER NOW→

Getting started with budgets and bids
Bids and budgets are an essential part of your campaign strategy. On this beginners-level webinar you will learn the basics and how to set and adjust campaign budgets and bid to adapt them to your needs.
- Tuesday, July 14, 2020 | 5:00 pm PT
- Wednesday, July 29, 2020 | 1:00 pm PT
REGISTER NOW→

Improving performance - For advanced

Sign up if you're actively running campaigns and want to learn how to optimize and scale your advertising performance with reporting insights.

For sellers enrolled in Amazon Brand Registry (Seller Central) and vendors (Vendor Central)

Build your brand with Sponsored Brands and Stores
In this webinar you will learn about two solutions available to vendors and sellers enrolled in Amazon Brand Registry — Sponsored Brands and Stores — and how they can help you differentiate your brand, engage new and current customers, and drive more sales on Amazon.
- Thursday, July 16, 2020 | 4:30 pm PT
REGISTER NOW →

[NEW] How to optimize your Store to captivate shoppers
Join us to learn how to take your Store to the next level. We’ll give you insights and examples of how you can use the tools and templates available to you to optimize your Store.
- Tuesday, July 21, 2020 | 1:00 pm PT
REGISTER NOW→

Next steps for success with Sponsored Display
Attend our webinar where we will cover how you can make the most of your Sponsored Display ads and help you grow your business with campaigns that can reach relevant audiences off Amazon.
- Wednesday, July 22, 2020 | 11:00 am PT
REGISTER NOW →

[NEW] Stand out in shopping results with Sponsored Brands video
Discover a new way to help shoppers engage with your brand on Amazon. In this webinar, we'll share tips to help you launch your first Sponsored Brands video ad—showing you how to create a short, impactful video showcasing your top-selling products.
- Wednesday, July 22, 2020 | 1:00 pm PT
REGISTER NOW→

Know your campaign tools: Spotlight on Sponsored Brands reporting (brand registered sellers and vendors)
Learn how to measure the impact of your Sponsored Brands campaigns. In this advanced-level session, we’ll show you how to use your advertising reports to understand and optimize your performance, so you can make sure you’re achieving your business goals.
- Wednesday, August 5, 2020 | 11:00 am PT
REGISTER NOW →

For all sellers and vendors

Tips for optimizing your keywords strategy
Keywords play an important role in the success of your campaigns. Want to learn how to use them more effectively? In this intermediate-level webinar, we’ll show you how to identify your top-performing keywords and optimize your strategy to help you meet your goals.
- Thursday, July 9, 2020 | 2:00 pm PT
- Thursday, August 6, 2020 | 1:00 pm PT
REGISTER NOW→

Tips for optimizing your budget and bids
Bids and budgets are an essential part of your campaign strategy. In this intermediate-level webinar, learn how to optimize your campaign budgets and bids through hands-on, scenario-based guidance.
- Thursday, July 23, 2020 | 1:00 pm PT
REGISTER NOW →

Know your campaign tools: Spotlight on Sponsored Products reporting
Learn how to measure the impact of your Sponsored Products campaigns. In this advanced-level session, we’ll show you how to use your advertising reports to understand and optimize your performance, so you can make sure you’re achieving your business goals.
- Wednesday, July 29, 2020 | 11:00 am PT
REGISTER NOW →

Tips for optimizing and expanding your targeting strategy
Join this intermediate-level webinar to learn how to analyze and optimize your targeting strategy to meet your business goals.
- Thursday, July 30, 2020 | 1:00 pm PT
REGISTER NOW →