Webinars

Learn more about Amazon's advertising options and how to set up your ads for success.


Join our weekly webinars to ask questions in a live Q&A session with Specialists and learn about launching your first Sponsored Products and Sponsored Brands campaigns, optimizing your current campaigns, and more.

Getting started - For beginners

Sign up if you’re new to Amazon Advertising and want to learn more. Our ad expert will show you how to set up your first ad campaign to help you drive product visibility and sales.

In this webinar, you'll learn how to use sponsored ads to help Amazon customers discover and purchase products. We will cover how to:

  • Drive traffic to your products at Amazon
  • Manage your spend with a daily budget
  • Target ads in search results and on product detail pages
  • Effectively measure ROI with sales reporting

The presentation will include a demo and frequently asked questions.

For Professional Selling Partners enrolled in Amazon Brand Registry and vendors:
- Wednesday, August 21, 2019 | Time: 10AM PT - REGISTER NOW →

For Professional Selling Partners not currently enrolled in Amazon Brand Registry:
- Wednesday, August 14, 2019 | Time: 11AM PT - REGISTER NOW
- Thursday, August 29, 2019 | Time: 11AM PT - REGISTER NOW →

Beyond the basics - For intermediates

Sign up if you’ve recently launched your first campaign and want to understand more about your initial metrics. Our ad expert will show you how to optimize your performance with our top tips.

In this 30-minute webinar, you'll learn how to:

  • Use the new Advertising Reports
  • Refine your keyword strategy
  • Measure ROI with performance reporting
  • Optimize performance by adjusting bids and budgets

The presentation will include a demo and frequently asked questions.

For all Professional Selling Partners and Vendors :
- Thursday, August 15, 2019 | Time: 1 PM PT - REGISTER NOW →
- Thursday, August 29, 2019 | Time: 1 PM PT - REGISTER NOW →

Budgets and Bidding:
In this session, we will share information and best practices on how you can leverage budget and bidding strategies to help improve your Sponsored Products or Sponsored Brands campaigns.
Monday, August 26, 2019 | 1:00 PM PT - REGISTER NOW →

Automatic and Manual Targeting:
During this workshop, we share how how to use automatic and manual targeting together to optimize your campaign performance. We’ll review sponsored products automatic and targeting difference, keyword match types and negative keywords, and teach you how manual targeting helps you specifically target customer search terms that drive results for your business.
Wednesday, September 11 | 1:00 PM PT - REGISTER NOW →

Understanding Keywords:
In this workshop, we will share information and best practices on how to review keywords, match types, and where you can review your current campaigns: both in campaign manager and through your advertising reports for both your Sponsored Products or Sponsored Brands campaigns.
Tuesday, August 13, 2019 | 1:00 PM PT - REGISTER NOW →
Tuesday, September 3, 2019 | 1:00 PM PT - REGISTER NOW →

Beyond the basics - For advanced
(coming soon)

Sign up if you're actively running campaigns and want to learn how to optimize and scale your advertising performance with reporting insights.