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Learn where your business can go next

Explore our library of content designed to inspire the future of your brand and optimize your advertising strategy.

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Courses, guides, and webinars to help grow your expertise

case studies

Case studies that show how brands like yours are succeeding

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Research that helps understand today's customers

Essential resources to build your ad strategy

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1. Learn how to build a brand strategy

Learn how your business can find its voice, and stand out to consumers with a distinctive point of view.

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2. The importance of performance advertising

Get a quick overview of how performance marketing and advertising solutions can help you meet objectives, such as driving sales.

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3. Sponsored Products targeting guide

Find out how you can advertise your products in the most relevant contexts by leveraging automatic, manual, and negative targeting.

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4. An introduction to budget and bidding rules

Watch a short video series on the basics of budget and bidding rules, including what they are and how to use them to help reach your campaign goals.

Inspire your next campaign

Discover best-in-class success stories that show the ways brands have found success with Amazon Ads

case study
Nespresso

Success story

Inside Nespresso’s strategy to use Brand Storesto connect with shoppers

Discover how Nespresso increased visibility for their entire line of products, promoted their sustainable business practices, and helped earn customer trust with a carefully curated brand destination.

Read success story

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