Webinars

Learn more about Amazon's advertising options and how to set up your ads for success.


Join our weekly webinars to ask questions in a live Q&A session with specialists and learn about launching your first Sponsored Products and Sponsored Brands campaigns, optimizing your current campaigns, and more.

Getting started - For beginners

Sign up if you’re new to Amazon Advertising and want to learn more. Our ad expert will show you how to set up your first ad campaign to help you drive product visibility and sales.

Amazon Advertising Sponsored Ads 101 webinars

In this webinar, you'll learn how to use sponsored ads to help Amazon customers discover and purchase products. We will cover how to:

  • Drive traffic to your products at Amazon
  • Manage your spend with a daily budget
  • Target ads in search results and on product detail pages
  • Effectively measure ROI with sales reporting

The presentation will include a demo and frequently asked questions.

For Professional Selling Partners enrolled in Amazon Brand Registry and vendors:
- Tuesday, February 11, 2020 | 11:00 am PT
- Wednesday, February 12, 2020 | 5:00 pm PT
- Tuesday, February 25, 2020 | 1:00 pm PT

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For Professional Selling Partners not currently enrolled in Amazon Brand Registry:
- Tuesday, February 18, 2020 | 11:00 am PT
- Wednesday, February 19, 2020 | 5:00 pm PT

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Beyond the basics - For intermediates

Sign up if you’ve recently launched your first campaign and want to understand more about your initial metrics. Our ad expert will show you how to optimize your performance with our top tips.

Amazon Advertising Sponsored Ads 201 webinars

In this 30-minute webinar, you'll learn how to:

  • Use the new Advertising Reports
  • Refine your keyword strategy
  • Measure ROI with performance reporting
  • Optimize performance by adjusting bids and budgets

The presentation will include a demo and frequently asked questions.

For Professional Selling Partners enrolled in Amazon Brand Registry and vendors:
- Thursday, February 20, 2020 | 1:00 pm PT

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For Professional Selling Partners not currently enrolled in Amazon Brand Registry:
- Thursday, February 13, 2020 | 1:00 pm PT
- Wednesday, February 26, 2020 | 5:00 pm PT
- Thursday, February 27, 2020 | 11:00 am PT

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Improving performance - For advanced

Sign up if you're actively running campaigns and want to learn how to optimize and scale your advertising performance with reporting insights.


Understanding keywords

In this workshop, we will share information and best practices on how to review keywords, match types, and where you can review your current campaigns: both in campaign manager and through your advertising reports for both your Sponsored Products or Sponsored Brands campaigns.
- Wednesday, February 12, 2020 | 1:00 pm PT
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[NEW] Grow your business with Sponsored Display (brand owners)
Attend our webinar where we will review the new Sponsored Display ad type and how it can help you grow your brand and advertising strategies.
- Friday, February 14, 2020 | 11:00 am PT
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Automatic and manual targeting
During this workshop, we share how to use automatic and manual targeting together to optimize your campaign performance. We’ll review sponsored products automatic and targeting difference, keyword match types and negative keywords, and teach you how manual targeting helps you specifically target customer search terms that drive results for your business.
- Wednesday, February 19, 2020 | 11:00 am PT
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Budgets and bidding

In this session, we will share information and best practices on how you can leverage budget and bidding strategies to help improve your Sponsored Products or Sponsored Brands campaigns.
- Wednesday, February 26, 2020 | 11:00 am PT
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Know your campaign tools: spotlight on reporting
Join us for a detailed webinar on how to analyze your sponsored ads metrics and reports, and how to use that information to help improve your campaign performance. This is an advanced webinar for all Amazon advertisers who have already created their first self-service advertising campaign.
- Tuesday, February 25, 2020 | 11:00 AM PT
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Set up your Store for success (brand owners and vendors)
Join us to learn how Stores can help you to increase your brand awareness and drive more sales on Amazon. We will cover how Stores can help to build your brand and best practices to help you optimize your Store year round.
- Friday, March 6, 2020 | 11:00 am PT
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