Webinars

Learn more about Amazon's advertising options and how to set up your ads for success.



Join our weekly webinars to ask questions in a live Q&A session with Specialists and learn about launching your first Sponsored Products and Sponsored Brands campaigns, optimizing your current campaigns, and more.

Getting started - For beginners

Sign up if you’re new to Amazon Advertising and want to learn more. Our ad expert will show you how to set up your first ad campaign to help you drive product visibility and sales.

101 - Getting started with Sponsored Products

In this 30-minute webinar, you'll learn how to:
- Drive traffic to your products at Amazon
- Manage your spend with a daily budget
- Target ads in search results and on product detail pages
- Effectively measure ROI with sales reporting

The presentation will include a demo and frequently asked questions.

Occurrence: Mondays | Time: 10AM PT | Duration: 45 minutes

101 - Getting started with Sponsored Brands

In this 30-minute webinar, you'll learn how to:
- Create Automatic and Manually Targeted campaigns
- Refine your keyword strategy
- Measure ROI with performance reporting
- Optimize performance by adjusting bids and budgets

The presentation will include a campaign creation demo, reporting review, and frequently asked questions.

Occurrence: Mondays | Time: 10AM PT | Duration: 45 minutes

Beyond the basics - For intermediates

Sign up if you’ve recently launched your first campaign and want to understand more about your initial metrics. Our ad expert will show you how to optimize your performance with our top tips.

201 - Beyond the basics of Sponsored Products

In this 30-minute webinar, you'll learn how to:
- Drive traffic to your products at Amazon
- Manage your spend with a daily or campaign budgets
- Target ads in search results
- Measure ROI with sales reporting

The presentation will include a demo and frequently asked questions..

Occurrence: Tuesdays | Time: 10AM PT | Duration: 45 minutes

201 - Beyond the basics of Sponsored Brands

In this 30-minute webinar, you'll learn how to:
- Use the new Advertising Reports
- Refine your keyword strategy
- Measure ROI with performance reporting
- Optimize performance by adjusting bids and budgets

The presentation will include a demo and frequently asked questions.

Occurrence: Tuesdays | Time: 10AM PT | Duration: 45 minutes

Beyond the basics - For advanced
(coming soon)

Sign up if you're actively running campaigns and want to learn how to optimize and scale your advertising performance with reporting insights.