Wilton hires Rise Interactive to drive sales in 2018

The challenge

Wilton, an innovative leader in bakeware and decorating tools, sought to accelerate its flourishing Amazon business in 2018 after experiencing strong performance in 2017. When Wilton attempted to scale their spend in 2018, however, the company ran into challenges with efficiency. To address these challenges and help scale advertising results, Wilton partnered with Rise Interactive.

The strategy

  • Generated granular account structure: Restructured the account and generated 1.2K+ unique campaigns (up from 31 when the account transitioned) and 7.7K+ unique keywords (up from 1,056 unique keywords).
  • Negative keyword implementation: Removed duplicative keywords and implemented comprehensive negative keyword strategy to minimize search query overlap between campaigns, keywords, and bids to better control CPCs.
  • Optimized product mix: Rise worked with Wilton to prioritize their existing advertised product mix to ensure advertising spend was first directed to the products with the highest propensity to convert at the efficiency desired.

The results: Q3’17 vs Q3’18

Grew revenue 93% with a more granular account structure.

Highlights
  • Grew revenue 93% with a more granular account structure
  • Increased to 7.7K unique keywords and 1.2K campaigns