Seiko grows demand beyond search


An innovative watch brand, Seiko, wanted to build on the success of its search campaigns and capture and convert more demand for its products into sales.


To achieve these goals, Seiko used Amazon’s in-market audience segments to reach relevant customers with display ads both on and off of Amazon (via Amazons programmatic buying). Seiko also used Amazon contextual targeting to reach shoppers viewing products in the category on Amazon. Finally, the brand leveraged the creative flexibility of Amazon display ads to showcase their brand values and updated their creative throughout the length of the campaign to highlight relevant holidays like Father’s Day.