A traditional water and beverages brand, Rhodius, wanted to boost the growth of its canned water product line.
To achieve its goals, Rhodius combined sponsored ad campaigns with display ads to reach shoppers researching beverages, and developed custom segments to hone in on shoppers likely to purchase canned beverages online. The brand also took advantage of the creative flexibility of display ads and used creative that conveyed its unique brand values.
Note: There are range of inputs that impact changes in branded search and earned media/organic exposure on Amazon
Sources: Amazon Internal Data.
1 Branded Search: % change in indexed keyword searches of advertised brand or products during the campaign period vs. pre-campaign period.
2 Earned Media: % increase in organic impressions for the brand products during the campaign period (vs. pre-campaign period)