When the mattress company Purple wanted to reach new audiences to educate them about its unique mattress technology, it turned to Amazon Advertising. It created a Store, which included information about the mattress technology and the company, as well as humorous brand videos and product listings. To drive customers to the Store, it employed tactics like video in search to differentiate itself with product videos appearing in search results. It also used Sponsored Products to reach customers currently in mattress-shopping mode. Purple has used insights gained from advertising with Amazon to help inform its growth strategy and make marketing decisions.
Watch the video to learn more about Purple’s journey with Amazon Advertising.
Having more and new ways to explore advertising opportunities with Amazon and get the reach and exposure is an important part of our strategy.– Joe Megibow, CEO, Purple Mattress