Linenspa, a rising sleep products brand, wanted to re-engage and convert shoppers who showed intent to purchase their products
To remarket to this high-intent audience on and off Amazon, Linenspa added display ads to complement their search advertising approach. By adding display ads to their media strategy, they were able to engage shoppers who had previously visited one or more of the brand’s product detail pages. The brand also leveraged dynamic ecommerce ads to integrate the power of unique and familiar Amazon shopping features such as Customer Reviews, Add to Cart buttons, and Shop Now calls to action into their display creative
Note: There are range of inputs that impact changes in earned media/organic exposure on Amazon.
Sources: Amazon Internal Data.
1 Earned Media: % increase in organic impressions for the brand products during the campaign period (vs. pre-campaign period)
2 Average daily sales of promoted products during the campaign period (vs. pre-campaign period)