When Just Paper Roses brought its line of paper gifts to Amazon.com and took advantage of Amazon Advertising, its shipped units doubled in a month. The company also expects sales of high-end, high-margin paper orchids to increase as much as eight-fold. Just Paper Roses says its business is growing as its products achieve higher visibility, which more than offsets any ad spend. Thanks to Amazon Advertising, the biggest problem at Just Paper Roses is meeting popular demand.
While Block had expected a boost from the move to Amazon of perhaps 20 to 30 orders a month, he has achieved hundreds of additional orders. “The results with Amazon have been overwhelming, and we’re still going through rapid growth,” says Block. He adds that business has doubled in the last 30 days. “We had our biggest day yet a couple of days ago. I’m extremely happy with what my business is doing.” Block cites a high-end, high-margin line of handmade paper orchids as an example of how selling on Amazon using sponsored ads can boost demand.
He will be swapping out ads for nearly 100 products so that his orchids can appear in the prime position, above search results. “Before, we were selling about 75 orchids a year,” he says. “Now, we’re looking at up to 600 a year.” Says Block, “In terms of spend, I look at the bottom line. I use sponsored ads to advertise because the return is greater than my spend.” He adds, “Friends keep asking, ‘How will you keep up with the volume?’ That’s the kind of ‘problem’ I want to have.”