High Brew Coffee uses sponsored ads and Amazon DSP to help grow sales

When David Smith founded High Brew Coffee in Austin, Texas—a coffee brand for “those who do”—he set out to create a great-tasting, accessibly priced, ready-to-drink, premium cold brew coffee in a can. High Brew turned to Amazon to reach new audiences.

Watch the video below to hear High Brew’s story with Amazon Advertising.

We believed there were millions of customers on Amazon who drink coffee. We just needed to find ways to connect with that audience, and we knew Amazon could provide us with the tools we needed to shape the strategy that would get us there.– Mari Johnson, Chief Marketing Officer, High Brew Coffee