Founded by leading stylists in the entertainment industry, Boldify provides a new way to treat and style thinning hair. With products designed to conceal hair loss and improve hair growth, the company is dedicated to its mission of helping customers “instantly get thicker, fuller-looking hair.”
While Boldify had been advertising on Amazon for 2 years, it lacked the in-house expertise to truly maximize its advertising efforts. So in January 2019, Boldify started working with digital marketing agency and software platform Tinuiti to maximize its brand presence and grow its exposure on Amazon.
Boldify’s goals were two-fold: help Boldify reach new audiences and scale its profitability. With that in mind, Tinuiti’s immediate focus was to maximize the brand’s visibility across Amazon by identifying areas of improvement within the company’s Sponsored Brands and Sponsored Products campaigns.
Using CAPx, Tinuiti’s proprietary programmatic ad management platform built on the Amazon Advertising API, the agency was able to make the following campaign optimizations using key features including ad scheduling, bulk uploads and campaign management, and automated bid strategies:
Next, Tinuiti launched retargeting strategies for two of Boldify’s best sellers on Amazon DSP. With competitor audience remarketing, the agency built audiences based on those of similar brands. This strategy helped bolster Boldify’s brand equity and reach new customers that may not have discovered its products otherwise.
Our access to the Amazon Advertising API allowed us to design a programmatic platform that analyzes consumer and product data at a granular level. This technology ultimately provides our clients with a competitive advantage in terms of speed to market, advertising program maturity, and overall efficiency.– Jacqueline Bui, Associate, Marketplace Search, Tinuiti
Since working together with Tinuiti, Boldify has generated over 20 million impressions as of October 2019, which led to a 10x year-over-year increase in total sales attributed to Amazon Advertising. Additionally, the agency’s retargeting strategies on Amazon DSP drove more than 8 million impressions and led to a 3x return on ad spend.
The team at Tinuiti are specialists—they live and breathe Amazon Advertising every day. Since working with them, we have been able to leverage their knowledge and experience to grow our advertising ROI on Amazon.– Mike Viskovich, CEO, Boldify