The most anticipated films and shows coming to Prime Video in 2024 and beyond

Romance, inspiring documentaries, celebrity game shows, unhinged superhumans, and a trip back to Middle-Earth—film and TV lovers have a lot to look forward to in the months and years ahead on Prime Video. My Lady Jane, I Am: Celine Dion, Are You Smarter Than a Celebrity?, The Boys, and The Lord of the Rings: The Rings of Power are just a few of the highly anticipated Original shows and movies coming soon to Prime Video.

At the inaugural Amazon Upfront in May, Reese Witherspoon, Will Ferrell, Jake Gyllenhaal, Roger Federer, Octavia Spencer, Hannah Waddingham, Alan Ritchson, Aldis Hodge, Patton Oswalt, Jenny Han, and more A-list stars helped give a sneak peek at the upcoming programming from Amazon MGM Studios. At the event, Amazon highlighted the scale of its premium content offerings anchored by Prime Video, which has an average monthly ad-supported reach of 200 million global customers, 115 million of whom are in the U.S. 1 This year marks the first in which brands can reach millions of Prime Video viewers with Streaming TV ads. Ads in Prime Video content have been introduced in the U.S., U.K., Germany, Austria, Canada, France, Italy, Spain, and Mexico, and will expand to Australia later in the year.

“Welcome to the next hundred years of Amazon MGM Studios,” Jennifer Salke, head of Amazon MGM Studios, said at the Upfront. “Only Amazon has the ability to dive into IP and spark new obsessions across books, podcasts, music, fashion, and games. No other studio offers creators so many ways to engage with an audience. And this has made Amazon MGM Studios the home for talent.”

To help advertisers navigate the premium content coming to Prime Video, we’ve rounded up some of the most anticipated shows and series set to launch in 2024 and beyond. Mark your calendars.

Upcoming Original Series

The world is on the brink. Victoria Neuman is closer than ever to the Oval Office and under the muscly thumb of Homelander, who is consolidating his power. Butcher, with only months to live, has lost Becca’s son as well as his job as the Boys’ leader. The rest of the team are fed up with his lies. With the stakes higher than ever, they have to find a way to work together and save the world before it’s too late.

Gird your loins for the tragic tale of Lady Jane Grey, the young Tudor noblewoman, who was Queen of England for nine days and then beheaded, back in good ol’ 1553. Actually… f*ck that. We’re retelling history the way it should have happened: the damsel in distress saves herself. This is an epic tale of true love and high adventure set in an alt-universe of action, history, fantasy, comedy, romance, and rompy-pompy. Buckle up.

Based off the 2016 animated feature Sausage Party, the series Sausage Party: Foodtopia follows Frank, Brenda, Barry, and Sammy as they try to build their own food society.

Betty la Fea, the Story Continues tells the story of the iconic Beatriz Pinzón Solano 20 years after the conclusion of the original show. While an empowered and wiser Betty works hard on rebuilding her relationship with her teenage daughter Mila, her relationship with Armando begins to deteriorate, making her question if she made the right decision 20 years ago.

Welcome to Gotham City, where the corrupt outnumber the good, criminals run rampant and law-abiding citizens live in a constant state of fear. Forged in the fire of tragedy, wealthy socialite Bruce Wayne becomes something both more and less than human—the BATMAN. His one-man crusade for justice attracts unexpected allies within the GCPD and City Hall, but his heroic actions spawn deadly, unforeseen ramifications.

In Season Two of The Lord of the Rings: The Rings of Power, Sauron has returned. Cast out by Galadriel, without army or ally, the rising Dark Lord must now rely on his own cunning to rebuild his strength and oversee the creation of the Rings of Power, which will allow him to bend all the peoples of Middle-earth to his sinister will. Building on Season One’s epic scope and ambition, the new season plunges even its most beloved and vulnerable characters into a rising tide of darkness, challenging each to find their place in a world that is increasingly on the brink of calamity. Elves and dwarves, orcs and men, wizards and Harfoots… as friendships are strained and kingdoms begin to fracture, the forces of good will struggle ever more valiantly to hold on to what matters to them most of all… each other.

Alex Cross is a detective and forensic psychologist, uniquely capable of digging into the psyches of killers and their victims, in order to identify—and ultimately capture—the murderers. Aldis Hodge stars as the titular character and also serves as a producer on the series. Cross also stars Isaiah Mustafa, Juanita Jennings, Alona Tal, Samantha Walkes, Caleb Elijah, Melody Hurd, Jennifer Wigmore, Eloise Mumford, and Ryan Eggold.

Kansas City Chiefs All-Pro tight end Travis Kelce will host this 20-episode spinoff of Are You Smarter Than a 5th Grader?, with a new twist on the premise of the original popular format. Each game will welcome an adult contestant who will rely on a classroom full of celebrities from stage, screen, and sports to help them answer 11 questions on a range of subjects, pulled from elementary curriculum, in an effort to win a $100,000 prize. They are not competing against the stars…they’re enlisting their help and, in some cases, can even “cheat” off of them. And on the final question, worth $100,000, the contestant selects one celebrity to discuss the answer with before locking in. The final question is always at the 6th-grade level.

The series comes from Cattleya (ZeroZeroZero)—part of ITV Studios—and showrunner and executive producer Gina Gardini, with Riccardo Tozzi, Marco Chimenz, and Giovanni Stabilini also serving as executive producers and Emanuele Savoini as co-executive producer. AGBO’s Anthony Russo, Joe Russo, Mike Larocca, Angela Russo-Ostot, Scott Nemes, and David Weil (Hunters) executive produce on Citadel: Diana and all series within the global Citadel universe.

Power of the Dream is a new documentary film about the empowering and unlikely true story of how a group of professional women's basketball players took on a WNBA team owner and rallied behind now-Senator Raphael Warnock, forever changing the landscape of their sport and the course of U.S. politics. The documentary is produced by Dawn Porter, 4-time WNBA Champion Sue Bird, Nneka Ogwumike, and Tracee Ellis Ross. Porter also serves as director.

Helmed by Academy Award-winning director Asif Kapadia and director Joe Sabia, Federer: Twelve Final Days is an intimate follow-along through the final 12 days of Roger Federer’s illustrious career. Originally a home video never intended for public viewing, the film captures Federer at his most vulnerable and candid self, as he says goodbye to a game and the fans that shaped his life for the last two decades. Featuring interviews from legendary rivals and friends Rafael Nadal, Novak Djokovic, and Andy Murray, Federer: Twelve Final Days provides unprecedented access to the relationship between these unparalleled stars.

Directed by Academy Award nominee Irene Taylor, I Am: Celine Dion gives us a raw and honest behind-the-scenes look at the iconic superstar’s struggle with a life-altering illness. Serving as a love letter to her fans, this inspirational documentary highlights the music that has guided her life while also showcasing the resilience of the human spirit.

Ava, a young bank professional is devastated when her husband Dallas abandons a marriage she is determined to fight for until fate intervenes, revealing Dallas’ wicked deeds that have trashed their marriage, and once upon a time sabotaged Ava’s destiny to be loved by her true soulmate.

Back by popular demand, My Spy’s dynamic duo, veteran CIA operative JJ (Dave Bautista) and his 14-year-old stepdaughter and protégé Sophie (Chloe Coleman), reunite to save the world when a high school choir tour of Italy is interrupted by a nefarious nuclear plot targeting the Vatican.

A woman planning her sister’s perfect wedding and the father of a young bride-to-be find out that they are double booked for their destination wedding at a remote resort on an island off the Georgia coast. When both parties decide to share the small venue, chaos ensues and disaster awaits.

Navigating challenges today

In the fast-moving world of programmatic advertising, advertisers face increasing challenges in achieving advertising goals. Key obstacles include proving return on investment (ROI) amidst inconsistent data, operating efficiently under tight budgets, and integrating advanced technologies like artificial intelligence (AI) into advertising workflows. Scaling campaigns without sacrificing performance while also maintaining transparency across platforms adds further complexity. These challenges often hinder the ability to maximize marketing potential.

Amazon DSP Performance+ was designed to address these issues head-on. By leveraging AI-powered automation, actionable insights, and streamlined processes, it empowers advertisers to overcome these barriers while delivering measurable improvements in campaign performance and efficiency.

What is Amazon DSP Performance+?

Performance+ is an AI-powered Amazon DSP solution that enhances video and display performance for your conversion goals both on and off Amazon. Whether your goal is maximizing sales on Amazon by optimizing your return on ad spend (ROAS), or increasing engagement on your website or app by improving cost per acquisition (CPA), Performance+ enables you to connect with your customers more effectively. This campaign type combines your expertise with advanced AI and first-party signals to reach the right customers at the right time.

Performance+ simplifies campaign management by automating setup in as few as four clicks while maintaining flexible control over key optimization levers and offering transparent campaign-level reporting. These features have already produced impressive results: advertisers using Performance+ have achieved a 51% improvement in acquisition costs, compared to legacy Amazon DSP campaigns.1 Performance+ is a proven game-changer, leveraging advanced AI and automation to simplify advertising complexities, maximize ROI, and drive superior business outcomes.

Key benefits include:

• Maximized ROI: Reach valuable customers using bespoke predictive models that integrate Amazon’s unique insights with conversion signals.
• Transparent reporting: Gain granular insights into inventory, creative, and audience performance to make smarter, data-driven decisions.
• Optimizations with control and efficiency: Fine-tune key levers while automating setup to focus on high-impact strategies.

How does Amazon DSP Performance+ work?

Along with controlling your Performance+ goals, key performance indicators (KPIs), and targeting, you can now customize your campaign strategy further by selecting tactics like:

What are Performance+ marketing tactics?

Along with controlling your Performance+ goals, key performance indicators (KPIs), and targeting, you can now customize your campaign strategy further by selecting tactics like:

Customer acquisition tactic

Expand into new customers: Reaching out to people who behave similarly to your existing customers. If you're selling on Amazon.com, it focuses on reaching customers who follow similar patterns as people who already bought your product, signed up, etc. For your own website or app, it finds people who are likely to take actions you care about, like making a purchase or filling out a lead form.

Remarking tactic

Deepen relationships with existing customers: Reconnect with people who've already shown interest in your brand. This could be someone who's visited your Amazon product pages or browsed your website recently. The goal is to gently remind these potential customers about your offerings, increasing the chances they'll come back and make a purchase.

What ad formats and inventory does Performance+ support?

Performance+ offers a versatile mix of ad formats designed to reach shoppers wherever they spend time online. At its core, the platform supports the following three main ad types that consumers encounter daily:

This trio of formats enables advertisers to create dynamic, multi-channel campaigns that reach consumers at various touchpoints in their shopping journey.

Inventory and reach

Performance+ seamlessly combines Amazon-owned properties, including Prime Video ads, with valuable third-party inventory across the open web. This approach maximizes your campaign's reach while creating deeper optimization opportunities.

• Allowlists to specify approved placements
• Blocklists to avoid unwanted sites
• Brand safety while maintaining broad network benefits

More capabilities

Mobile advertisers will find Performance+ especially valuable, as the platform delivers seamlessly across both mobile, web, and in-app environments. This cross-device capability ensures your message reaches your audience regardless of how they access digital content, making Performance+ a comprehensive solution for modern advertising needs.

Transparent reporting

Gain granular insights into inventory, creative, and audience performance to make smarter, data-driven decisions.

How does Performance+ optimize and measure campaigns?

Campaign timelines

Understanding the timeline and optimization process is crucial for success. New campaigns typically require up to four weeks for the system to learn and optimize, fine-tuning how to deliver better results. While conversion events can be updated mid-campaign, if updated data falls below the required thresholds, the campaign may pause until minimum data requirements are met.

Campaign controls and options

Performance+ gives you many ways to customize your campaigns to reach the right customers at the right time. You can make adjustments to improve your results as you learn what works best for your business, using the following controls.

1. Campaign planning and strategy controls:

• Ad placements: determine the mix of first and third-party inventory
• Ad formats: choose media types like Display, Online Video, or Streaming TV
• Performance+ tactics: select customer acquisition, remarketing, or retention tactics
• Bidding: select delivery within budget or use goal-based bidding
• Line items: manage Performance+ line items alongside non-Performance+ items within the same order

Bidding and optimization

The Performance+ bidding algorithm leverages AI models to analyze customers in real-time and assigns predictive scores to customers based on their likelihood to take desired actions. These scores are then used to adjust bids for the right customers at the right time. Performance+ also integrates seamlessly with Amazon DSP's goal-based bidding which allows the advertiser to set a specific KPI target value that the system will optimize toward.

Measurement and reporting capabilities

Performance+ provides transparent insights across multiple dimensions, including detailed campaign-level reporting on:

• Domain delivery, to see which websites are showing your ads and which ones work best
• Impressions, to understand how many times your ads are seen and by how many customers
• Engagement metrics, to learn how customers interact with your ads through clicks and video views
• Creative performance, to find out which ad designs are most successful with your audience
• Geographical insights, to understand where your ads perform best across different locations

Integration with Amazon Marketing Cloud enables deep dives into customer insights and conversion paths. While Performance+ doesn't directly measure incrementality, it works seamlessly with third-party measurement tools or other Amazon measurement solutions for comprehensive campaign analysis. Following these guidelines and allowing adequate time for optimization maximizes the effectiveness of Performance+ campaigns while maintaining clear visibility into performance and results.

Sources

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