Amazon Marketing Services for KDP Authors

Attract readers. Build fans. Sell books.

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Increase visibility and grow demand for your KDP titles with Amazon Marketing Services.

As a KDP author, you have access to online advertising products to promote and sell your eBooks. AMS ads help authors compete more effectively for readers’ attention in highly competitive, high-traffic areas on

For authors like you, AMS ads can:

  • Promote your titles alongside similar books and authors.
  • Promote new releases to drive sales as soon as they publish.
  • Run continuous campaigns for backlist titles to attract genre readers over time.
  • Target readers by the genres, titles and authors they are interested in.

AMS offers ad types to help authors promote books at multiple points in a customer’s shopping experience.

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Priority placement in search results and on detail pages. These ads are targeted by keyword, helping you capture readers’ attention when they may be looking for other books.

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Product Display Ads

Added visibility on related detail pages and on Kindle E-readers. These ads can be targeted by customer interest (genre), or by product, including similar books and authors.

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