Amazon Marketing Services for KDP Authors

Attract readers. Build fans. Sell books.

Get started

Increase visibility and grow demand for your KDP titles with Amazon Marketing Services.

As a KDP author, you have access to online advertising products to promote and sell your eBooks. AMS ads help authors compete more effectively for readers’ attention in highly competitive, high-traffic areas on Amazon.com.

For authors like you, AMS ads can:

  • Promote your titles alongside similar books and authors.
  • Promote new releases to drive sales as soon as they publish.
  • Run continuous campaigns for backlist titles to attract genre readers over time.
  • Target readers by the genres, titles and authors they are interested in.

AMS offers ad types to help authors promote books at multiple points in a customer’s shopping experience.

Get Started

Priority placement in search results and on detail pages. These ads are targeted by keyword, helping you capture readers’ attention when they may be looking for other books.

Sponsored Products Images

Product Display Ads

Added visibility on related detail pages and on Kindle E-readers. These ads can be targeted by customer interest (genre), or by product, including similar books and authors.

PDA Images