INSIGHTS AND PLANNING

Audiences

Make connections that matter

Discover and reach relevant audiences through tailored campaigns informed by insights. With billions of proprietary audience signals and a breadth of simple tools, we can help you build an insight-driven audience strategy to make more meaningful connections.

Illustration of puzzle pieces forming a face profile, with hands arranging the pieces together representing Amazon Audiences
Reach audiences where they are

Reach audiences where they are

Be where audiences are shopping, browsing, and streaming, and use our breadth of signals to understand how to reach them at the right place and time.

Connect through messages that matter

Connect through messages that matter

Amazon Ads harnesses billions of unique, proprietary signals to help you reach relevant audiences on Amazon and beyond, even when ad identifiers are not present.

Have a flexible audience strategy

Have a flexible audience strategy

Build your audience strategy based on your unique business objectives. Discover new audiences, leverage our robust menu of segments, and combine our signals with your insights to make better connections.

Frequently asked
questions, answered

What is a target audience?

A target audience is a set of signals and conditions used to reach a group of consumers with relevant media and/or creative.

Why is it important to identify your target audience?

Your campaigns will be more successful if you have identified target audiences with a considered strategy of how to engage with them. Ads that are sent to broad audiences without considering relevance tend to have less engagement than ads sent to relevant audiences. Identifying target audiences also helps you optimize your media budget by only reaching audiences who might be interested your product.

What is audience segmentation?

Audience segmentation is a strategy defined as the organization of various types of audiences, to reach them with your ads and campaigns. By dividing your customers into audience segments, it becomes easier to reach them with relevant ads. In contrast, creating ads with a broad or generic statement can make them less likely to appeal to customers.

How do you identify your target audience?

Identifying your audience will vary by advertiser, but in general you will want to understand all of the signals available, evaluate past campaign behavior and your current campaign goals in order to identify what audiences you want to reach on a given campaign.