The policies in this section apply to all products and content in your Brand Store.

Your Brand Store must:

• Be in the primary language of the Amazon site on which the Store is displayed. See Locale-specific requirements below for exceptions.
• Be suitable for general audiences.
• Only promote products that you either own or are authorized to resell or distribute.
• Use correct grammar and punctuation.

Your Brand Store must not contain:

• Amazon trademarks or products, or references to Amazon products or services.
  • See Amazon trademarks, products and services for exceptions.
• ASCII art.
• Children in adult or dangerous situations. For example, children close to, or handling, firearms or other weapons, or in situations which may contravene established child safety best practices (such as children in vehicles without their seatbelts fastened or cycling without helmets), or without adult supervision in places or situations where they cannot safely look after themselves (swimming pools, crossing busy roads or around dangerous equipment).
• Content that encourages or promotes vandalism, anti-social behavior, or the defacing of public or private property.
• Content that may be considered culturally inappropriate in the geographical location where the Brand Store will be displayed.
• Content that implies or claims to diagnose, treat, or question gender identity or sexual orientation.
• Content that promotes hate, incites violence or intolerance, or advocates or discriminates against a protected group, whether based on race, color, national origin, religion, disability, sex, sexual orientation, disability, age, or another category.
• Content that promotes practices that can result in physical or mental harm.
• Content that asks questions of, or speaks directly to the customer, such as the use of "you/your" (for example, “Are you looking for xxx, try this" or “Not getting the weight loss results you want?").
• Content that encourages or glorifies smoking.
• Content that glorifies or promotes the use of illicit drugs, abuse of legal drugs, drug paraphernalia, or products to beat drug tests.
• Content that revolves around controversial or highly debated social topics.
• Content that promotes excessive or irresponsible consumption of alcohol.
• Political content, such as campaigns for or against a politician or a political party, or related to an election, or content related to political issues of public debate.
• Cruelty toward people or animals.
• Deceptive, false, or misleading content.
• Exploitation of sensitive events such as natural disasters, human-caused disasters, incidents of mass trauma and/or casualties, or the death of public figures.
• Fake functionality such as “Play” buttons or sign-in requests.
• Foul, vulgar, or obscene language or language containing profanity, including obfuscated text or inappropriate double meanings.
• Misspellings, excessive punctuation, or incorrect grammar or punctuation.
• Obscene, defamatory, libelous, illegal, invasive of another’s privacy.
• Potentially embarrassing bodily functions or conditions, or private, intimate, or sensitive physical or medical conditions.
• References to another company name or product to denigrate, compare, or leverage the other brand or product to promote your product (for example, “better made than [other product]”). If you’re communicating the compatibility of your product with other products in the headline, you must include the other brand or product in the later part of the headline with a qualifying statement like “compatible with.”
• Religious advocacy, whether advocating or demeaning a religion.
• Shipping or delivery claims.

Locale-specific requirements

Table 1.

Locale	Restrictions
France, Germany, Netherlands, Poland, and Sweden	Content related to Scientology
Saudi Arabia	Brand Stores must be in English or Arabic (Images and Video only).
Saudi Arabia and United Arab Emirates	Content that may undermine or criticize traditional Arab culture, its politics or its leaders. Content that may encourage political unrest or the disruption of public order. Content related to political disputes or armed conflict. Content related to Atheism, Paganism and Polytheism.
Singapore	Content for apparel products must not contain sexually provocative content. Restrictions apply to religious content as required by Singapore law.