Getting started guide

Resources to set you up for success with Amazon Advertising

Whether you’re looking to drive brand awareness, consideration of your product, brand, or service, drive purchases, or increase loyalty, we’ll give you the tools to find the right advertising solution to drive measurable outcomes.

From understanding the benefits of digital advertising, to choosing to advertise with Amazon Advertising, to a glossary of common industry terminology, to tips on setting advertising objectives and budget, we’ll help you get started.