Understanding budget

Below we answer commonly asked questions about budget with Amazon Advertising.

How much does Amazon Advertising cost?

Amazon Advertising offers a selection of advertising solutions, ranging from Sponsored Products and Sponsored Brands, which are accessible to a range of budgets, to the Amazon DSP, which is best suited to larger budgets.

What is the recommended budget if I am brand new to using Sponsored Products or Sponsored Brands?

We recommend that you set a budget that fits your unique business needs; you can adapt your budgets based upon your campaign results. Some businesses spend thousands of dollars a month, and others invest several hundred. On average, businesses who launch an ad campaign using sponsored ads with a budget of at least $5 have up to 140% more sales attributed to advertising than those who set a budget lower than $5.

Where should I begin if I am brand new to Amazon Advertising?

If you’re brand new to Amazon Advertising, and are a registered seller or vendor who sells your goods on Amazon, we recommend you begin with sponsored ads. These ad solutions are easy to set up and they are designed to work across all different types of budgets. Best of all, these ad types are cost-per-click – which means that you only pay when a customer clicks on your ad. When you create a sponsored ads campaign, you choose your own budget as well as the amount you want to bid for a click. If you’re interested in using Amazon Advertising to promote goods or services that you do not sell on Amazon, we offer display ads, video ads, and custom ads.

Other benefits of using Amazon Advertising

Access to insights

Monitor your campaign’s performance with our first-party measurement solutions.

Campaign controls

Pause, end, or optimize your campaign with no fees or penalties.

Cost-per-click model

For sponsored ads, you only pay when a customer clicks on your ad.


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