Below we answer commonly asked questions about budget with Amazon Advertising.
Amazon Advertising offers a selection of advertising solutions, ranging from Sponsored Products and Sponsored Brands, which are accessible to a range of budgets, to managed-service products, such as video ads and custom advertising solutions, which are best suited to larger budgets.
If you’re brand new to Amazon Advertising, and are a registered seller or vendor who sells your goods on Amazon, we recommend you begin with sponsored ads. These ad solutions are easy to set up and they are designed to work across all different types of budgets. Best of all, these ad types are cost-per-click—which means that you only pay when a customer clicks your ad. When you create a sponsored ads campaign, you choose your own budget as well as the amount you want to bid for a click. If you’re interested in using Amazon Advertising to promote goods or services that you do not sell on Amazon, we offer display ads, video ads, and custom advertising solutions.
We recommend that you set a budget that fits your unique business needs; you can adapt your budgets based upon your campaign results. Some businesses spend thousands of dollars a month, and others invest several hundred.
Other benefits of using Amazon Advertising
Access to insights
Monitor your campaign’s performance with our first-party measurement solutions.
Pause, end, or optimize your campaign with no fees or penalties.
For sponsored ads, you only pay when a customer clicks your ad.