Getting started guide

Resources to help set you up for success with Amazon Ads

Whether you’re looking to grow brand awareness; build consideration of your product, brand, or service; drive purchases; or increase loyalty, we’ll give you the tools to find the right advertising solution to help drive measurable outcomes.

This guide will help you get started. First, understand the benefits of digital advertising and of choosing to advertise with Amazon Ads. Refer to our glossary of common industry terminology, when needed, and see tips on setting advertising objectives and budget.