Unleash your creative vision

AI creative solutions

Activate campaigns at scale with AI built on your retail signals. Create STV story-driven videos in a single click or craft every detail yourself with our tools.

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Featured AI creative solutions

Our AI solutions are seamlessly integrated within the ad console for effortless activation at scale, and available in Creative Studio—a dedicated space to develop, save, and download assets to your creative library so they're ready to launch. This reduces creative friction so you can focus on engaging shoppers with your brand voice and messaging.

Your agentic creative partner

Produce compelling full-funnel campaigns effortlessly through a conversational AI creative partner available in Creative Studio. This tool conducts product and audience research, brainstorms ideas, develops creative concepts in a storyboard format, and generates ads across display, Sponsored Brands video, online video, audio, and STV ads.1

Amazon Ads account login required.

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Create images in one click

Develop lifestyle images with a single click in Creative Studio—from product ASINs to custom images that can be styled or edited to match your desired theme. Ideal for quickly creating display ads across a variety of Amazon formats.2

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Generate videos in one click

Create engaging product videos with this one-click, AI-powered solution in Creative Studio. This tool turns a product ASIN into professional video ads and is best for getting to market quickly.3

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Create audio ads effortlessly

Turn your products into ready-to-run audio ads in minutes. Pick your voice, music, and message—Amazon's AI does the rest. Perfect for grabbing attention and driving “add to cart” actions.4

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Supercharged inspiration

We’re scaling our AI creative solutions across the marketing funnel to help you reach relevant audiences faster and more efficiently.

Real world results

Bird Buddy harnessed Creative Agent to create a last-minute Father's Day ad, outperforming their other campaigns.

Imagine the possibilities

Through our generative AI-powered creative solutions, we aim to empower advertisers of all sizes to tell engaging stories while maximizing productivity.

Helping customers create and scale

Learn how Amazon Ads partner Trellis uses Image Generator to help selling partners launch effective campaigns in minutes.

Increase ROAS with AI images

Hisense Mexico and their agency EPA used AI-powered image generation to produce multiple creative variations that looked authentic and maintained the brand’s high standards, helping them scale creative across new products.

The impact of AI-generated creative

Brands that integrate AI-powered creative solutions unlock significant advantages in campaign scale, efficiency, and performance.

+10.3%

On average, advertisers saw a +10.3% higher return on ad spend (ROAS) on Sponsored Brands campaigns that used AI-generated images compared to Sponsored Brands campaigns without AI-generated images.5

+71%

Brands using Amazon Ads AI-powered creative suite saw up to 71% more products in their catalog advertised using video.6

+15%

Brands using the Amazon Ads AI-powered creative suite achieved up to 15% sales growth.7

Generative AI case studies

How AI-powered creative helped Cuisinart drive stronger engagement

Working with Global Overview, Cuisinart tested AI-generated video against traditional creative and achieved stronger performance while reducing production time.

How AI-powered creative helped localize video for a European launch

To support a new product range launch in Spain, OMRON and Remazing used AI-powered creative to localize English video into Spanish in hours, enabling a simultaneous European market debut on Amazon.

From zero video assets to launching a streaming TV campaign

Traditional Medicinals partnered with Global Overview to activate streaming TV for the first time using AI-powered creative, going from zero video assets to a live upper-funnel campaign in three weeks.

How FyterTech boosted brand awareness with AI-powered image generation

FyterTech and Onkata leveraged AI-powered image generation to create realistic lifestyle creatives at scale, cutting production time while boosting brand awareness.

Want a dedicated creative production team to develop videos for you?

Whether you have existing video assets or are starting from scratch, Amazon's video creative production and editing services can help you produce inspiring videos. Get your video as added value with qualifying campaigns, or as affordable at-cost fee-based services.

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Additional AI resources

How AI is changing the ad experience

How generative AI advertising can help brands engage customers

Amazon's agentic AI ad tool boosts traffic for Bird Buddy

How Formosa Covers uses Amazon Ads AI Image generator

Blueair's AI-powered audio ad success

Chart engaging ad journeys with AI image generation

Learn how to create marketing assets with AI

360 degrees of creativity at your fingertips

Get started with AI creative solutions

Sources:

1 Available to advertisers in Canada, China, France, Germany, Italy, Spain, United Kingdom, and United States.
2 Available in Australia, Belgium, Canada, France, Germany, India, Italy, Japan, Mexico, Netherlands, Poland, Spain, Sweden, United Kingdom, and United States.
3 Available for Sponsored Brands video under Creative Studio in the following countries: Australia, Canada, France, Germany, India, Italy, Japan, Mexico, Spain, United Kingdom, and United States.
4 Available to advertisers in the United States.
5 Amazon internal US, Apr 1–Jun 30, 2025.
6-7 Amazon Internal, US, Jan 1–Mar 8, 2026.