Inside Affirm’s record-breaking Prime Day campaign
Find out how Affirm created a custom hub in Stores before Prime Day, and how it was a huge success.
Over the course of the two-day shopping event, Prime members purchased more than 375 million items worldwide, helping make 2023 the biggest Prime Day event ever.1
Prime members saved more this year than any other Prime Day event, saving more than $2.5 billion across millions of deals and getting exclusive access to the lowest prices on Amazon so far this year on select products.2
Here are three recent Prime Day case studies to spark inspiration for your next campaign.
In 2023, Prime Day took place on July 11 and 12. See our complete retail holiday calendar for more.
Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.
In 2023, Prime Day began at 3 a.m. EDT on July 11, and ran through July 12.
Prime Day began on July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the U.K. (Prime members in India can shop on Prime Day later this summer.)
1 -2 Amazon internal, 2023