On your mark. Get set.

Prime Day.

Learn how to build your brand during Amazon's epic shopping event.

Woman smiling while holding an Amazon box

Check out some of the best-selling items from Prime Day 2022.

You have questions, we have answers: Timing, success stories, and how to amplify your brand during the major global event.

Head to the Learning console to explore all of the advertising products that will help your Prime Day strategy.

Want to know more about Sponsored ads? Ask questions and get tips from advertisers in our ads community forum.1

By optimizing product pages and deploying a sponsored ads strategy, a digital agency helped a small appliances manufacturer boost sales during a key period.

Digital commerce agency Novatize helps Tella & Stella launch and promote their pet accessory products using Sponsored Brands and Sponsored Products.

Here are best practices for creative imagery, online video ads, product pages, and more.

Livestreaming can help improve your Prime Day performance.

Be prepared: No matter the size of your brand, Prime Day can help drive success for your business.

Learn how to use advertising products to further grow your business this shopping season.

Learn about the Prime Day strategy that Macarta used to help expand Red Kap's brand presence on Amazon.


When is Prime Day?

Prime Day is July 12 to 13, 2022.

What is Prime Day?

Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.

How long does Prime Day last?

Prime Day runs for 48 hours in 2022, in 20 countries: the US, the UK, Austria, Australia, Belgium, Brazil, Canada, China, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Portugal, Singapore, Spain, Poland, and Sweden.

What are the best Prime Day deals?

The best Prime Day deals vary every year, depending on unique brands’ offerings during the shopping event. Start shopping here.

Get started with Prime Day

1 Available to US Sellers with access to Seller Central US Forums