Take your brand to new heights beyond Prime Day

Here’s what small-business advertisers need to know about Amazon’s epic shopping event.

There’s a big opportunity to increase your sales.

375+ million

Over the course of the two-day shopping event, Prime members purchased more than 375 million items worldwide, helping make 2023 the biggest Prime Day event ever.¹

$2.5+ billion

Prime members saved more this year than any other Prime Day event, saving more than $2.5 billion across millions of deals and getting exclusive access to the lowest prices on Amazon so far this year on select products.²

Your complete Prime Day recap

The latest news on the event, and everything you need to know to help your brand succeed on Prime Day and beyond.

News

Prime Day 2023 was the biggest Prime Day event ever

Prime members purchased more than 375 million items worldwide during Prime Day 2023, making this year’s event the biggest Prime Day event in Amazon’s history.

Guide

Everything you need to know to build your Prime Day advertising strategy

Make the most of the shopping event with our recommendations for optimizing your ads, improving engagement, and identifying top products.

Prep for key shopping days

Whether you’re a first-time seller or an experienced advertiser exploring ways to amplify your impact, take our course to learn some ways you can grow your business and reach new customers during Prime Day and beyond.

Learn more

Get inspired

Here are three recent Prime Day success stories to spark inspiration for your next campaign.

Inside Affirm’s record-breaking Prime Day campaign

Find out how Affirm created a custom hub in Stores before Prime Day, and how it was a huge success.

How the FINE Tissues sponsorship with Prime Day reached new audiences in the UAE

Get advice from experienced sellers, authors, and advertisers, then learn how to create a smart marketing strategy for Prime Day.

Greenworks reaches new-to-brand shoppers with sponsored ads on Prime Day with help from CommerceIQ

Outdoor equipment brand Greenworks wanted to drive sales during Prime Day 2022. Here’s how they did it.

Start using Amazon Ads to help grow your business

Our products can measure the results of your campaign and help build your brand.

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FAQs

When was Prime Day?

In 2023, Prime Day took place on July 11 and 12. See our complete retail holiday calendar for more.

What is Prime Day?

Prime Day is an Amazon shopping event offering deals and discounts to Prime members. It can be an excellent brand-building opportunity for advertisers looking to reach audiences and raise awareness.

How long did Prime Day last?

In 2023, Prime Day began at 3 a.m. EDT on July 11, and ran through July 12.

Prime Day began on July 11 in Australia, Austria, Belgium, Brazil, Canada, China, Egypt, France, Germany, Italy, Japan, Luxembourg, Mexico, the Netherlands, Poland, Portugal, Saudi Arabia, Singapore, Spain, Sweden, Turkey, the United Arab Emirates, the U.S., and the U.K.

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