Creative solutions

Brand Innovation Lab

Build brand affinity with bespoke campaigns

Unlock the power of Amazon for your brand with our global team of strategists, creatives, and technologists. We collaborate with brands and agencies to help solve strategic brand challenges with pioneering campaigns that offer unprecedented access to Amazon’s broad canvas of brands, including Prime Video, Twitch, Alexa, Fire TV, and more.

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How does Brand Innovation Lab work?

We dive deep to understand your brand and see the ways your customers engage across Amazon. These insights inform our ideation and the bespoke campaigns we produce. And if we think up something that doesn’t exist, we build it.

Benefits of Brand Innovation Lab

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Strategic brand storytelling

After gaining a deep understanding of your brand and audience, we use first-party insights to connect with your customers at the right time with the right message.

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Innovation across Amazon

Our campaigns engage Amazon customers, unlocking new experiences across Prime Video, Twitch, Alexa, Amazon Music, Fire devices, and more.

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Buzz-generating work

Our innovative campaigns create buzz within the advertising industry and beyond through viral moments like the Cheetos Duster and award recognition from Cannes Lions International Festival of Creativity, The One Show, and the Effie Awards.

Brand Innovation Lab examples and case studies

DiGiorno captures the sass of Deadpool & Wolverine to reach fans

How DiGiorno and the Amazon Ads Brand Innovation Lab amplified Marvel Studios’ Deadpool & Wolverine, reaching fans on Prime Video and IMDb.

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Inside SHEBA’s Reef Builders documentary on Prime Video

In 2025, the SHEBA brand connected with the Amazon Ads Brand Innovation Lab to tell the story of the Sheba Hope Grows™ program on a wider scale.

Ready to get started with Brand Innovation Lab?

Get in contact with an Amazon Ads account executive today.

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Frequently asked
questions, answered

What countries does Brand Innovation Lab serve?

Brand Innovation Lab campaigns are available globally across 17 countries across AMER, APAC, and EMEA.

North America
  • CA
  • MX
  • US
South America
  • BR
Europe
  • BE
  • DE
  • ES
  • FR
  • IT
  • NL
  • PL
  • SE
  • TR
  • UK
Middle East
  • EG
  • KSA
  • UAE
Asia Pacific
  • AU
  • CN
  • IN
  • JP
  • SG
Who can work with Brand Innovation Lab?

Brands can work with Brand Innovation Lab, whether or not they sell products on Amazon. Programs require working with an ad consultant and are subject to a required minimum spend.

How long does it take to create a custom advertising solution?

The time of production depends on complexity and scope, and can range from several weeks to several months.

I do not sell products on Amazon. Can Brand Innovation Lab help me?

Yes. You do not need to sell on Amazon to work with our team. We’ve created solutions for auto manufacturers, movie launches, and financial services.