Whole Foods Market lookalike category-level audiences

January 25, 2021

What launched?

We've launched lookalike category-level audiences (example, meat or dairy shoppers) leveraging Whole Foods Market shopping signals, including online (pick-up and delivery) and offline (in-store).

Why is it important?

This feature enables US advertisers to reach audiences who shop at Whole Foods Market physical and online stores. Combining these audiences with your existing audience sources allows you to reach the most relevant audiences at the right moments in their shopping journeys.



North America
  • CA
  • MX
  • US
South America
  • BR
  • DE
  • ES
  • FR
  • IT
  • NL
  • UK
Middle East
  • KSA
  • UAE
Asia Pacific
  • AU
  • IN
  • JP


  • Managed service
  • Self-service
  • Channel

  • Amazon DSP