Targeting page in Amazon advertising console
August 20, 2021
The Targeting page is now available for an account-level view in campaign manager in the advertising console. This page displays a full list of all targets across your automatic, keyword, product, and audience targets for your active Sponsored Products and Sponsored Display campaigns and ad groups. You can view delivery and performance metrics for each target, as well as the top and bottom performing targets to quickly identify areas of opportunity.
Why is it important?
You can now save time by analyzing and optimizing all of your targets for your Sponsored Products and Sponsored Display campaigns and ad groups in a single page. Previously, target performance analysis and bid optimization were done through a combination of downloadable reports and navigating to individual campaigns and ad groups. Now, on the Targeting page, you can view performance metrics for each target, as well as targets that are currently not delivering and top and bottom performing targets based on impressions, clicks, and orders. You can adjust bids and disable or re-enable targets, all without leaving this page.
To access the Targeting page, sign in to the advertising console and navigate to the All Campaigns page where you will see Targeting at the top of the page next to Management, Drafts, Settings, and History tabs.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, United Kingdom, Netherlands
- Middle East: United Arab Emirates, Saudi Arabia
- Asia Pacific: Australia, Japan, India, Singapore
Who can use it?
- Kindle Direct Publishers
Where do I access it?
- Advertising console