Launch announcement

Sponsored Display launches view metrics for video creative

December 15, 2022

What launched?

We launched view metrics for Sponsored Display campaigns optimized for reach that also have video creatives. With this launch, we will provide advertisers with a new set of key metrics for measuring and optimizing video campaign performance. The new metrics include: video first quartile, video midpoint, video third quartile, video complete, and video unmute. View metrics are available in the ads console, report center, or through the Amazon Ads API.

Why is it important?

Video is an important format that advertisers use to tell their brand and product story. When advertisers deliver video creatives, they want to understand how many customers viewed their ad and how they engaged with the video. With this launch, advertisers can now measure the performance of their campaigns across video viewing engagement, providing transparency into the additional value delivered by Sponsored Display video creative. For example, advertisers can use video completion metrics to measure how many customers completed their video ads and better understand what type of content resonates best with customers. Over time, these insights can help advertisers iterate on video quality and optimize for video viewing to help increase customer engagement and outcome of Sponsored Display video creative ad groups.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • South America: Brazil
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom, Sweden
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Vendors
  • Registered sellers

Where do I access it?

  • Advertising console
  • Amazon Ads API

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback