Advertisers can now choose to customize creatives using a headline and logo, image, or video through Sponsored Display’s self-service display solution that helps grow their business with Amazon. The new video creative capability supports videos up to 45 seconds so advertisers can better tell their stories to customers, helping them understand the product and brand with more engaging content.
Video creatives can help tell your story while serving ads wherever they spend time in your own visual language, helping shoppers get excited about your brand and product experience. If you have insights on creative that helps drive traffic or engagement, you can use that creative for your Amazon Ads campaigns. Ads will link directly to your product detail pages, so audiences can learn more about your product and consider purchasing.