Launch announcement

We are expanding Sponsored Display's creative offering with video capabilities for campaigns using contextual targeting. Video creatives empower advertisers to showcase their products and brand through immersive storytelling (e.g. tutorials, demos, unboxing, and testimonials). Advertisers using Sponsored Display contextual targeting and audiences will be able to build awareness and consideration of their products and brand wherever they spend time using a video ad format.

Example video ad on offsite webpages

Example video ad on Amazon

Similar to campaigns using the audiences strategy, advertisers using contextual targeting can now choose to customize creatives using a headline and logo, image, or video through Sponsored Display’s self-service display solution that helps grow their business with Amazon. The new video creative capability supports videos up to 45 seconds so advertisers can better tell their stories to customers, helping them understand the product and brand with more engaging content.

If you have insights on creative that helps drive traffic or engagement, you can use that creative for your Amazon Ads campaigns. Ads will link directly to your product detail pages, so audiences can learn more about your product and consider purchasing.

For full technical details, please see our Sponsored Display documentation in the advanced tool center, including the updated documentation on video creatives.

• Vendors
• Registered sellers

• Advertising console
• Amazon Ads API