What's new with Amazon Ads

Stay up to date with the latest releases from Amazon Ads. Here we'll publish announcements for new products, features, and updates for Amazon Ads solutions as they're released.

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Featured updates

Event-based bid rules in the advertising console

Events for schedule bid rules allows advertisers to set bid and budget ahead of high shopper traffic events.

Conversion Path Reporting (beta)

Conversion path reporting enables advertisers to visualize the top combinations of ad touchpoints that drive the most effective business outcomes.

Maximize campaign performance with Amazon's O&O Inventory

Unlock the full potential of your campaigns across Amazon’s first-party advertising channels.

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