Sponsored Display launches matched target reporting in the Amazon Ads console
Matched target reporting is now available for Sponsored Display vendors and sellers registered in Amazon Brand Registry. With the release of this report, advertisers can dive deep into which product detail pages their ads are displayed on. This report is available through downloadable reports within the Amazon ads console and Amazon Ads API.
Why is it important?
The matched target report gives visibility into which ASINs and their related product detail pages your ads appeared against and resulted in at least one click. For example, if you are using Sponsored Display product targeting to help reach audiences within a specific category like “running shoes”, you are now able to not only analyze performance at the targeting clause level (i.e. the “running shoes” category) but also break down performance based on the specific product detail pages your ads appeared on within that category. You can use this data to gain confidence when using category or dynamic segments by understanding which products were being targeted.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
- Middle East: United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who can use it?
- Registered sellers
Where do I access it?
- Amazon Ads API
- Advertising console