Launch announcement

Sponsored Display improves bid recommendations by supporting campaigns with video creatives

December 01, 2023

What launched?

Sponsored Display launches bid recommendations for video creatives. Advertisers can now customize creatives and receive bid recommendations when using any custom creative, including headline and logo, image, or video. Previously, bid recommendations were only customized for campaigns with static images. With this launch, advertisers will receive relevant bid recommendations to ensure their video campaigns have improved inputs to help them reach their audiences.

Why is it important?

Advertisers can now find relevant bid suggestions for audiences and contextual targeting for both video and image creatives.

Where is the feature available?

  • North America: United States, Canada, Mexico
  • Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
  • Middle East: United Arab Emirates
  • Asia Pacific: Australia, India, Japan

Who can use it?

  • Registered Sellers
  • Vendors

Where do I access it?

API specific