Sponsored Display expands bid recommendations to vCPM-based campaigns
March 10, 2022
We’ve launched suggested bids for Sponsored Display viewable CPM-based (vCPM) campaigns. These recommendations will be provided for Sponsored Display views remarketing and product targeting campaigns within the Amazon Ads console and API across CA, DE, ES, FR, IT, JP, UAE, UK, and the US. As a part of this launch, these suggested bids will be added by default in the console.
Why is it important?
Bid recommendations help remove the guesswork when selecting a bid. Now, when you create any CPC-based or vCPM-based Sponsored Display product targeting (products, similar products, and category) or views remarketing campaign, you’ll receive machine learning powered bid recommendations. These recommendations are presented as a suggested bid and a bid range, and both are calculated by analyzing a group of winning bids for recent, similar ads within your category. Suggested bid and bid range update daily, based on the increase or decrease in competing bids and ads in each auction. If you’re unsure which bid to start with, we recommend advertisers select the suggested bid; this is the bid that our algorithms suggest will most likely help deliver impressions for an ad similar to yours.
Bid recommendation are also available in the Amazon Ads API. For full technical details, please see our updated Sponsored Display recommendations developer guide.
Where is the feature available?
- North America: United States, Canada
- Europe: Germany, Spain, France, Italy, United Kingdom
- Middle East: United Arab Emirates
- Asia Pacific: Japan
Who can use it?
- Registered sellers
Where do I access it?
- Advertising console
- Amazon Ads API