Sponsored Display launches ad groups for vendors in the advertising console
February 21, 2022
With this launch, vendors and sellers can create ad groups to better organize and manage Sponsored Display campaigns in the advertising console.
Why is it important?
Advertisers can use ad groups to organize their ads based on brand, product, category, price range, or other classifications like theme or targeting strategy.
Ad groups support for vendors and sellers are also available in the Amazon Ads API. For full technical details, please see our updated Sponsored Display documentation in the Advanced Tool Center.
Where is the feature available?
- North America: United States, Canada, Mexico
- South America: Brazil
- Europe: Germany, Spain, France, Italy, Netherlands, United Kingdom
- Middle East: United Arab Emirates
- Asia Pacific: Australia, India, Japan
Who can use it?
Where do I access it?
- Amazon advertising console
- Amazon Ads API