Sponsored ads and Stores launches in Egypt

Sponsored Products, Sponsored Brands, and Stores are available to use on Amazon.eg. Sponsored ads can help you achieve your business goals by reaching customers as they shop for relevant products on Amazon, gaining product visibility and building your brand.

Souq, now re-branded to Amazon, is a trusted online retailer. As 72% of Egyptian consumers are shopping online more frequently than before since the start of pandemic¹, it’s a great opportunity to leverage Amazon’s self-service sponsored ads to engage with those customers.

Choose the appropriate ad product for your needs:

If you don’t know where to start your online advertising, Sponsored Products is a great way to begin your advertising journey in Egypt. Sponsored Products appear in shopping results and on product pages, it’s an effective approach to engage customers as they shop for similar products on Amazon.eg.
No experience necessary, in just a few clicks, you can create your first Sponsored Products campaign. We recommend leveraging our automated features, including automatic targeting, dynamic bidding, and suggested bids. You only pay when shoppers click on your ads.

With Sponsored Brands, you can build your brand’s exposure by featuring your brand logo, customizing headline copy and displaying a variety of products.
Sponsored Brands placements on shopping results and product detail pages can help drive brand discovery of your brand among customers looking for similar products and elevate brand loyalty.

Stores lets you connect with shoppers in a customized way. You can tell a compelling story about your brand, showcase your product in a creative way, or simply present your complete product portfolio. No matter the size of your brand, you can set up your store on Amazon.eg at no cost.

If this is the first time you are using sponsored ads, register for an advertising account.

If you want to extend your reach outside of the marketplaces you currently advertise in, first set up a listing on Amazon.eg, and then create a Sponsored Products or Sponsored Brands campaign in Egypt.

If you’re interested to find out more about advertising internationally:

• Check out this page for 2022 key shopping events.
• Read about a success story in the Middle East region