Launch announcement

Omnichannel Metrics integrates with automated budget optimization in Amazon DSP (beta)

February 10, 2023

What launched?

Omnichannel Metrics (OCM) now offers advertisers the capability to automate budget optimization for the total impact of your campaign, inclusive of both online and offline sales, on and off Amazon. Advertisers opted-in for budget optimization, will have their budget automatically shift between line-items based on omnichannel performance, thereby helping to optimize the overall outcome of your campaign.

Omnichannel Metrics

Advertisers using Omnichannel Metrics can now opt-in for automated budget optimization with new Goal: “Purchases on and off Amazon” and new Goal KPI: “Combined return on ad spend (Combined ROAS)”

Why is it important?

Omnichannel Metrics offer advertisers a comprehensive, actionable and durable measurement solution. This feature launch enables advertisers to automate actionability on results of this measurement, while campaigns are still mid flight. Advertisers can save time spent in shifting budgets manually between ad tactics by opting-in to automated budget optimization via a new Goal: “Purchases on and off Amazon” and new Goal KPI: “Combined return on ad spend (Combined ROAS).”

Where is the feature available?

  • North America: United States

Who can use it?

  • CPG and grocery advertisers with active Omnichannel Sales Study, including:
    • Managed service
    • Self-service

Where do I access it?

  • Amazon DSP, “Create order” page. The feature can also be accessed via Amazon Ads Public API for integrators and Bulksheets. For full API technical details, please see our updated documentation.