Modeled conversions now reported for Amazon DSP campaigns

July 19, 2022

What launched?

To offer a more complete view of campaign results, Amazon DSP now uses modeling to account for conversions attributable to your campaign, but that are not directly measured. Modeled conversions help measure the full value of your campaign, inclusive of non-addressable audiences, or in cases where the link between an ad interaction and a conversion event are not available. Directly measured conversions and modeled conversions are reported together as a combined result in campaign reporting.

Why is it important?

Amazon DSP models conversions so that advertisers can continue to measure the full impact of their advertising spend across addressable and non-addressable audiences, allowing them to maintain effective bids and budgets.

Where is the feature available?

  • North America: United States

Who can use it?

  • Self-service
  • Managed-service

Where do I access it?

  • Amazon DSP

You spoke, we listened

This launch or feature update is as a result of advertiser driven feedback