Launch announcement

Beginning November 1, advertisers running new and existing display ad campaigns in Amazon DSP will benefit from additional Amazon first-party supply across Echo Show, Fire Tablet, Fire TV, IMDb, Twitch, and Whole Foods Market and Fresh digital displays. Advertisers who have selected any Amazon inventory source for their display campaign will automatically have all eligible Amazon inventory sources included.

This change comes following improvements to our machine learning models and the previous launch of display ad inventory across Echo Show (US, UK, DE, MX, IT), Fire Tablet (US, UK, DE, JP), IMDb (WW), and Twitch (WW).

This auto-selection will happen in a phased manner and eligibility will be governed by ad policy and creative requirements specific to each inventory source. Advertisers have the option to opt-out of this automatic inventory expansion if they choose by reaching out to Programmatic Solution Consultant or Ad Support via Contact us in Support center.

Prior to this update, advertisers had to manually select Amazon inventory sources for their display ad campaigns. Enabling automatic inventory expansion takes out the guesswork, simplifies campaign management, and frees up valuable time and resources, all while giving advertisers the opportunity to connect with a wider audience. This change also provides the ability to maintain control over ad placements and benefit from intelligent optimization strategies that can help achieve campaign goals more effectively.

• Amazon DSP
• Self-service
• managed service advertisers

• Amazon DSP