Launch announcement
Show your display ads to audiences who are most likely to consider and buy from your business
November 7, 2024
What launched?
Dynamic segments are collections of audiences that change based on performance and relevance criteria to reach consumers who are most likely to engage with your ads. You can select the dynamic segments to launch your campaigns easily and effectively to drive performance at scale. The new “Audiences likely to be interested in your ad“ dynamic audience segment leverages Amazon’s machine learning algorithms to show your ads to audiences who are most likely to consider and buy from your business — using a variety of signals such as Amazon's first-party shopping signals, your own conversion signals, and insights from your business website.
Dynamic segments is now available when choosing audiences types. Add “Audiences likely to be interested in your ad” to enable the new feature. You can use this segment in combination with our other audience types: 1) Amazon Audiences, 2) Views, and 3) Purchases.
Why is it important?
- Help achieve greater reach and campaign scale: We recommend that you add this segment to all of your campaigns to help you achieve greater reach and campaign scale. You can use this segment in combination with our other audience types: 1) Amazon Audiences, 2) Views, and 3) Purchases.
Where is the feature available?
- North America: United States
Who can use it?
- Self-service
- Businesses who do not sell on the Amazon store
Where do I access it?
- Advertising console
- Amazon Ads API
API specific
- Once you have identified the audience you want to use, you can add targeting clauses at the ad group level using POST /sd/targets. For more information on setting up audience targeting, see Audience targeting campaigns. For more details, refer to the full technical API documentation.