Introducing the Amazon Ads cross-channel planner, a holistic media planning solution empowering users to create full funnel media plans across audience touchpoints on Amazon- including sponsored ads, display, online video, streaming TV, audio- and beyond Amazon. Our integrated, comprehensive tool harmonizes insights, audience segmentation, and budget optimization, offering advertisers dynamic options for simulating media strategies with precision and efficiency.
In an era where customer engagement spans across a multitude of touch-points, the cross-channel planner equips advertisers with audience insights and opportunities, guiding them through the intricacies of the shopping journey by providing insight into each phase of the purchase journey such as audience size, detailed demographic and behavioral insights. Leveraging real-time analytics and machine learning audience algorithms, we empower advertisers to optimize budget allocation and potential reach dynamically, ensuring campaigns adapt in real-time. The reach estimates help set expectations for the budget required to address a certain percentage of the audience at each stage and to ensure that an allocation across multiple products or stages achieves net-new reach.
The cross-channel planner simplifies non-linear shopping engagements to generate insights driven, audience/category/product specific channel plans for reach on Amazon and beyond.